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The new categories include education, people care, pet care, wellness and health care. Google has added more than 70 different types of Local Services Ads (LSAs) to their network. How LSAs work. Local Services Ads allow you to showcase your services prominently at the top of...

‘Untitled Goose Game,’ the popular macOS game by Panic, was rejected by Apple’s Mac App Store reviewers — twice. Panic is well-known in the Mac community for making incredibly high-quality apps, some of which have even won Apple Design Awards. Unfortunately, when the company...

Microsoft has surprised Mac users by making its Outlook email and calendar app free, with no license or Microsoft 365 requirement. Microsoft’s Jeremy Perdue made the announcement in a company blog post: Now consumers can use Outlook for free on macOS, no Microsoft 365...

Today comScore released US search market share figures for August. I’m tempted to say, “Nothing to see here folks, move on.” All the numbers are basically flat compared with July. There was almost no movement across sites; everybody’s in the same position as last month. A year...

The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities. Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features...

Organic engagement and traffic from social networks has been shrinking every year. Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five...

Done right, location-specific landing pages can build trust and authority for your business. Get better local SEO results with these tips. For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing...

Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics. B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.” “We need to attract more decision-makers.” “We...

Dish Network is experiencing a major outage, one that has crippled its website and stopped employees from working. According to The Verge, Dish began experiencing issues Thursday morning. The company’s website displays a notice saying it is experiencing problems, and t...

And, what to do when there’s no easy way to appeal to everyone. As lockdowns begin lifting, businesses have to consider how their reopening might be perceived by customers. While some customers are eager to return to their pre-pandemic activities, others are reluctant for fear of...