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Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to...

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year. Chris Wood on May 18, 2023 at 2:45 pm | Reading time: 3 minutes Paid search spend is expected to reach $110 billion this year, according to a new...

The Department of Justice’s Disruptive Technology Strike Force announced five new cases aimed at tech espionage by hostile nation-states. The Disruptive Technology Strike Force was formed “to counter efforts by hostile nation-states to illicitly acquire sensitive U.S. technology...

Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast. What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in...

Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started. Jamie Pitman: Martha, thanks for taking the time to speak to me. I’ve been a big fan of what you folks do over...

Make sure to get your business photos in Google My Business in tip-top shape. Google seems to be rolling out a new design for the mobile version of the local pack, the local results that show up in web search. Phillip Barnhart was one of the first to see this start rolling out,...

Meta strikes back at ‘flawed’ legislation that would force it to pay news publishers to use their content on Facebook and Instagram. Meta is threatening to remove news content from Facebook and Instagram in Canada if proposed legislation meant to establish a “fair...

A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords. Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my...

Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here’s how to apply this in PPC. We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially...

Microsoft has fixed a total of 38 vulnerabilities with its May 2023 Patch Tuesday, including one zero-day and eight likely to be exploited. According to Hacker News, six of the vulnerabilities are rated Critical and 32 are Important. The most important is CVE-2023-29336, which is...