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Google releases November 2021 spam update

The rollout for this Google search algorithm update will take about a week. Google is rolling out a new search ranking algorithm update targeting the more spammy side of of the search results. The company is calling this update the “November 2021 spam update.” It should take...
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Biden approved to decide fate of TikTok as US ban nears

The recent spy balloon incident could be a tipping point in the strained relationship between the US and China, leading to the US government taking action due to security concerns. TikTok faces further setbacks as the US House Foreign Affairs Committee grants President Joe Biden...
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This day in search marketing history: March 18

Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing. Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support...
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This day in search marketing history: March 17

Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more. Danny Goodwin on March 17, 2023 at 12:40 am | Reading time: 8 minutes Google AdWords further dilutes exact match In 2017, Google announced a change to how...
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Rural US Hospitals Are Getting Clobbered by Ransomware

Rural US hospitals are losing the fight against ransomware due to limited resources compared to bigger organizations. According to Cyberscoop, witnesses testified in a recent Senate Homeland Security and Governmental Affairs Committee meeting that smaller hospitals are struggling...
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The right approach to multilingual marketing strategy

Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. “The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an...
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Bing Video Adds More Filters, Navigation & Pop Overlays

Bing announced some upgrades to Bing Video search. The upgrades include additional search filters, larger video thumbnails, pop-out hover previews and video overlay and improved navigation. New filters – Allow people to easily filter through video content categories by length,...
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Google launches new Google Trends portal

SEOs, content creators and marketers use Google Trends as part of their toolset, so this update might be useful for all of you. Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated...
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YouTube reveals 2022 roadmap for shopping features, Shorts and more

Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app. YouTube has laid out its 2022 roadmap for shopping features, Shorts and other updates for brands and creators in a blog post by Chief Product Officer Neal Mohan on Thursday. While Mohan...
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This day in search marketing history: March 12

Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more. Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few...