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Snapchat is reportedly looking at an unusual way to drive revenue, with plans to charge users for access to an upcoming dark mode. Dark mode is a popular option for many computer and smartphone users, with it generally being easier on the eyes while sporting a more modern look....

This script can help you leverage GPT’s API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns. Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they...

Why CTV is an important part of any search strategy. The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that...

Apple may soon face antitrust action in France, with the French Competition Authority looking at Apple’s app tracking policies. Apple made a controversial move a couple of years ago to limit how third-party companies can track users. While many of Apple’s customers appreciated...

First, set your online business goals. Digital marketing can require a complete overhaul. As eCommerce activity rises, consolidating a customer base in this new format means reaching a wider audience. The business goals are the benefits of user experience design. Align business...

To celebrate its 5th birthday today, Bing has posted a retrospective of the last five years and is offering Bing Reward credit perks for any users who search on the site between now and June 9. Going all the way back to 2009, Microsoft’s search engine outlined its initial goals...

Plus, HTML success factors for SEO Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox...

As Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets. Twitter intends to impose a $1,000 monthly verification fee on organizations, but will exempt its 500 biggest advertisers and the 10,000...

Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today. Implementing hreflang can be a challenging task for many SEOs. The countless syntax variations across several languages can be difficult for...

Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here’s how. Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional...