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A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords. Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my...

Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here’s how to apply this in PPC. We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially...

Microsoft has fixed a total of 38 vulnerabilities with its May 2023 Patch Tuesday, including one zero-day and eight likely to be exploited. According to Hacker News, six of the vulnerabilities are rated Critical and 32 are Important. The most important is CVE-2023-29336, which is...

Privacy advocates can breathe a sigh of relief, with the EU’s internal legal review concluding the bloc’s plans for message scanning are likely illegal. The EU is pursuing a bill that would force service providers to scan messages in encrypted services for illegal content,...

We will soon be able to see how much visibility and traffic Bing Chat is sending our web sites. Microsoft will include Bing Chat data in Bing Webmaster Tools in May, Fabrice Canel, Principal Product Manager at Microsoft Bing, said on Twitter. Canel announced that data from Bing...

And, the review stars are back in Google Search results. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it...

Twitter plans to add a pay-per-article feature, one that would give publishers another monetization option. CEO Elon Musk tweeted about the new feature: As Musk says, the new feature could be a “win-win” for all parties. Users often want or need to access information in a single...

The new features are being announced at the IABFronts conference this week. This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on...

Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand. Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots powered by large...

Walmart is relying on AI to help it negotiate prices with vendors, revealing some surprising insights. AI is the new darling of the tech industry, with OpenAI, Microsoft, and Google leading the way. Walmart may not be the first company that springs to mind in the context of AI,...