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Twitter has lost its second head of trust and safety since Elon Musk’s takeover, with a report that Ella Irwin has resigned. Irwin told Reuters late last week that she had resigned. Irwin had served in the role since November, when her predecessor, Yoel Roth, also resigned. Irwin...

A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here’s how to build yours in five steps. Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have...

From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry. Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually,...

T-Mobile CEO Mike Sievert minced no words about his views of remote vs in-office work, saying, “y’all gotta get back to the offices.” Remote work continues to be a source of contention in many businesses, with workers reluctant to return to the office after the pandemic changed...

Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast. What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in...

SAM relies heavily on customer reviews, managed through Reputation Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually guilty of not doing a great...

Plus, Google introduces Mobile Web Certification for partners Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get...

Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has. Meta has been hit with a record $1.3 billion fine by the European Union for breaching data transfer laws. What happened. Facebook transferred...

Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to...

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year. Chris Wood on May 18, 2023 at 2:45 pm | Reading time: 3 minutes Paid search spend is expected to reach $110 billion this year, according to a new...