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A well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what you need to know. When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads...

SpaceX reportedly turned a small profit in the first quarter of 2023, following two years of massive losses. According to documents seen by The Wall Street Journal, SpaceX turned a $55 million profit on $1.5 billion in revenue. While that may not be much of a profit, it’s far...

Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference. At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights...

Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer. If I am friends with you and you do a search in Bing for [barry schwartz] you will see the following search result at...

Be able to anticipate your target audience’s needs. SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update....

The Elon Musk-owned platform hasn’t said when content creators can expect their payouts after missing its own deadline. X, formerly known as Twitter, has been failing to pay content creators that signed up for its ad revenue sharing offer. The Elon Musk-owned platform...

Many large language models are trained using website content without permission – and some brands are demanding compensation. Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has changed its terms of...

Anticompetitive claims related to Google Search Ads 360 and the company’s mobile search dominance are moving forward. The U.S. District Court for the District of Columbia failed to find evidence that Google harmed rivals by limiting their search visibility. While Google was...

Zoom has continued to clarify its AI terms of service after backlash from customers and critics alike. Following backlash to its updated terms of service, Zoom’s Chief Product Officer, Smita Hashim, authored a blog post clarifying the company’s stance on using customer data to...

Spreadsheet enthusiasts have another outlet to geek out over, with the return of the Microsoft Excel World Championship. Long the domain of businesses, Excel has moved into the world of esports, with the world’s best spreadsheet gurus going head-to-head to show off their skills....