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Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here’s what you can do to decrease the threat. Reputation-harming sites have long positioned themselves as admirable venues for consumer...

Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around? Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59%...

New to local search? Wondering where to start? Here are five tactics to help you kick off your local SEO campaign. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your...

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. SMX Advanced has always featured the...

In the latest attempt by the Federal Communications Commission (FCC) to mitigate billions of unsolicited robocalls, authorities issued a cease-and-desist to Avid Telecom, an American telecommunications company, over alleged health robocalls made to millions of citizens on the...

Different kinds of digital devices and apps produce tons of data, from usage stats to security alerts and multimedia content that device users generate. This data has value to various interested parties, including those involved in digital marketing, business strategizing,...

The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some...

Plus, the “human experience marketer” behind the search marketer Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to...

Users can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far. TikTok is testing visual search in Shop, its ecommerce solution. Users can take a photo or upload an image to find and buy similar products. Why w...

Here’s why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead. One of the most common newbie questions about SEO content has to do with word count. “What’s the best word count for SEO?” Fair question. Search...