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It’s said that insanity is doing the same thing over again and expecting a different result, yet that is how half of organizations approach cybersecurity. According to IBM’s annual Cost of a Data Breach report, only 51% of organizations plan on increasing their security budget in...

Google is throwing its weight behind cross-platform message encryption, with plans to incorporate it into Messages. The EU has been pushing for regulation that would force companies to make their messaging platforms compatible with each other. Some experts have warned the measure...

That includes new price match monitors, buying guides and review summaries powered by Bing Chat. Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries, all...

Don’t think of it as an enhanced version of Google Support. Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions...

Elon Musk has revealed Twitter’s financial state, painting a somewhat dire picture of the social media company. In a tweet, Musk says Twitter has suffered a precipitous decline in ad revenue. We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt...

A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends. You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. I had the pleasure of seeing...

Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve excellence. Search is a specialty area that can be extremely difficult to learn, understand and stay up to speed with industry standard. Just when you get your footing, things...

Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. The reality of maintaining a complex business relationship where...

The EU has “massively adopted” the Chips Act, legislation aimed at boosting the EU’s semiconductor industry amid growing tension with China. Semiconductors have increasingly become an issue of national security, with many Western nations worried about China’s influence in the...

Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey. Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing...