By

Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The...

Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns. TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s...

Learn how to distribute SEO responsibilities, use AI to increase productivity, build internal SEO expertise and more. Making the most of your SEO strategy with limited resources can be challenging. However, there are simple and cost-effective actions you can pursue to tackle...

When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend. Online leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in...

YouTube Music subscribers are finally getting a feature competing platforms have had for some time: live lyrics. Live lyrics display the lyrics of a song, synced with the playback. Amazon Music, Apple Music, and Spotify have all had the feature for some time, but it has been...

Only 2.62% of recipients click links for “more information” in marketing emails; however, we will send a collective of 361 billion emails per day by 2024. More along, 90% of marketing professionals say email engagement is the number one metric that can help them measure content...

As promised, Bing is the focus of a new Xbox experience that’s launching this week. Beginning on Tuesday, Xbox Live users who also have Kinect will be able to use their voice — and Bing’s search technology — to find different types of content that are available on their...

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and...

The move is expected to negatively impact the discoverability of content on X (Twitter). X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s...

From classifying user intent to analyzing SERPs, learn practical steps to align your content with what searchers are looking for. If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the...