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Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics. X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top...

Google Shopping’s free product listings can boost your sales at no extra cost. Use these tips to make your listings more discoverable. If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product...

Maximize the potential of programmatic advertising with these five recommendations that will help set up your campaigns for success. Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a...

Microsoft Teams is getting some fun personalization options, adding a Unified Fun Picker. Microsoft revealed the news in its Microsoft 365 Roadmap: Users can now find all their emojis, GIFs, and stickers in a combined picker. Browse and discover all the fun stuff you need, all in...

FCC Chairwoman Jessica Rosenworcel has updated a Notice of Inquiry aimed at raising the broadband standard in the US. The current US broadband standard is 25 Mbps download and 3 Mbps upload. Unfortunately, that standard was set in 2015 and has not been updated since. As a result,...

Happy Thanksgiving Day! Both Google and Bing has special logos and themes up on their home pages today. Google has a Google Doodle representing the Thanksgiving Day parade, with the Google letters as hot air ballons. Bing has a Turkey getting a warm kiss from a friend: For some...

Responding to changing consumer behavior, Google starts emphasizing BOPIS According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also said that 30% percent of online buyers prefer...

WhatsApp is making it easier to quickly send a video message, much like users can send a quick voice message. Meta CEO Mark Zuckerberg revealed the new feature in a FaceBook post: New for WhatsApp — we’re adding the ability to instantly record and share a video message in your...

Looking to improve your agency’s acquisition and retention approach? Explore practical ideas to improve your churn rate here. To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why...

Learn how this military-inspired strategy can help you prioritize keywords wisely and set the stage for long-term SEO success. Normandy was the beachhead in 1944. D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong...