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A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends. You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. I had the pleasure of seeing...

Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve excellence. Search is a specialty area that can be extremely difficult to learn, understand and stay up to speed with industry standard. Just when you get your footing, things...

Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. The reality of maintaining a complex business relationship where...

The EU has “massively adopted” the Chips Act, legislation aimed at boosting the EU’s semiconductor industry amid growing tension with China. Semiconductors have increasingly become an issue of national security, with many Western nations worried about China’s influence in the...

Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey. Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing...

For the 20th anniversary of CERN making Web technology available to anyone royalty-free, the European science lab has restored the very first website to its original location. Could today’s search engines of Google and Bing, which didn’t exist when the site was first posted, find...

Google has not yet announced the addition of these new manual actions but they are all visible in the help documents. Google has quietly published a whole new set of manual actions around Google News and Google Discover policies and guidelines. Manual actions are when Google...

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over. 2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023,...

During this webinar, learn a link-building strategy to earn truly organic links for your organization. It’s been nothing short of a battle for search marketers trying to navigate Google’s frequent changes when it comes to link building. Link building remains an important SEO...

Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to see Search Engine Land’s most popular paid search columns of 2016. This was an eventful year for those in the paid search community as Google...