Omdia: IPL set to transform India's media and advertising landscape in 2024
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Omdia: IPL set to transform India’s media and advertising landscape in 2024

The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia‘s Why 2024 could prove to be a high-water mark for the Indian Premier League. This impressive...
PAIRAPHRASE INTEGRATES GOOGLE DRIVE INTO ITS AI TRANSLATION PRODUCT
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PAIRAPHRASE INTEGRATES GOOGLE DRIVE INTO ITS AI TRANSLATION PRODUCT

Enterprise translation software company Pairaphrase announced today a Google Drive integration for its AI-powered translation management system. The goal is to provide an improved translation experience and deliver additional time savings for Pairaphrase users who manage their...
A/B testing and SEO: How to navigate pitfalls and maximize results
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A/B testing and SEO: How to navigate pitfalls and maximize results

Discover how to maximize the ROI of both A/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO. A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B...
Link devaluation: The hidden threat of SpamBrain
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Link devaluation: The hidden threat of SpamBrain

Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics. As I write this, we’re in the first week of the March 2024 core and spam updates – and the aftermath has been savage. Sites with spam policy violations were hit with manual...
Gwyneth Paltrow and Moments of Space launch groundbreaking eyes-open meditation app
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Gwyneth Paltrow and Moments of Space launch groundbreaking eyes-open meditation app

In collaboration with wellness and beauty icon Gwyneth Paltrow, the groundbreaking new meditation app Moments of Space is set to redefine mindfulness through a unique fusion of ancient Dzogchen teachings and cutting-edge tech. With their powerful ‘eyes-open’ approach,...
MahiMarkets to expand business with new Dubai office
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MahiMarkets to expand business with new Dubai office

Leading financial technology provider MahiMarkets has announced its expansion with a new office in Dubai. With existing sites in Christchurch, New Zealand, and London, United Kingdom, this latest location aims to cover the Middle East, Asia and Africa, providing closer support to...
SEO testing: Shifting from reactive to proactive strategies
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SEO testing: Shifting from reactive to proactive strategies

Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively. A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before...
Kyocera launches the 'TRUE BLUE TEXTILE' project to promote the new 'Wear to Save Water' fashion concept
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Kyocera launches the ‘TRUE BLUE TEXTILE’ project to promote the new ‘Wear to Save Water’ fashion concept

In 2023, Kyocera Corporation released its new sustainable inkjet textile printer, “FOREARTH” *1, which reduces the water usage for textile printing to virtually zero in order to solve environmental issues, such as water pollution, in the textile and apparel industry....
Bristol Sport Ltd. Transforms Sponsorship Management with KORE's Cutting-Edge Platform
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Bristol Sport Ltd. Transforms Sponsorship Management with KORE’s Cutting-Edge Platform

KORE, the premier provider of partner, fan and business intelligence solutions for the sports and entertainment industry, is pleased to announce Bristol Sport Ltd. as the latest UK client to adopt the Sponsorship and Partner Engagement platform. This milestone reinforces...
YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives
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YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives

Creators can utilize this data to make informed decisions about how to best optimize future content. YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the...