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Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords...

The tech giant said it was embarking on a new era of generative AI as it introduced its new ad products at the Surface and Copilot event. Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads...

Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning. For local brands and companies, it can be hard to initially bridge the gap...

Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there’s a substantial gap between cost-per-click...

Google just added new search development documents for this structured data type. Google has added new search developer documentation for the home activities structured data. Home activities structured data is primarily to be used for activities that you can do at home such as...

The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps. Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and...

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement. Structured Data Testing Tool was a simple yet effective tool to diagnose problems with...

Acquisio’s platform takes a machine learning-supported approach to paid search programs. Acquisio, which provides SEM campaign management tools for enterprises and small businesses, was acquired by Web.com. Web.com has many thousands of small business customers, who buy web...

X (Twitter) competitor Bluesky has just passed 1 million users, as the Jack Dorsey-backed social media platform continues to gain traction. Dorsey backed Bluesky, apparently eager to help create a social media platform that can avoid the mistakes Twitter ultimately made. While...

Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The principles that apply to good marketing are the same principles...