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The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices. To help app marketers improve retention and engagement rates with users who have already downloaded their apps, Google has added the ability to upload advertising...

The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify where its money comes from. TikTok may soon pilot an ad-free subscription service on its app. Code within the social platform suggests that subscribers may soon be...

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets. As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to...

Paid search experts unveil what you need to take your business above and beyond the competition. If e-commerce is the heart of your business, staying ahead is not an option – it’s a necessity. Join paid search experts who unveil the strategy and innovation needed to take your...

Microsoft is reportedly working on a new generation of foldable phones, but the company will have an uphill battle convincing users to buy them. Microsoft has been experimenting with foldable phones, most notably its line of Surface Duos. The phones sported two separate screens...

No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the Bing Network, we’re committed to helping...

The latest versions of Bing Ads Editor for Mac and Windows have new features. Bing Ads is releasing some additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor. Already available in the Windows version of Editor, label management are...

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with...

Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data,...

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on...