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Bing Ads Editor adds labels for Mac users & other features for Windows users

The latest versions of Bing Ads Editor for Mac and Windows have new features. Bing Ads is releasing some additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor. Already available in the Windows version of Editor, label management are...
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Google to move the Structured Data testing tool to schema.org

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with...
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Does Cambridge Analytica have your info? Here’s how to check

Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data,...
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Looking to get out of the SEO business? Good!

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on...
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Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords...
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Microsoft unveils new AI tools as it looks to ‘transform search and advertising’

The tech giant said it was embarking on a new era of generative AI as it introduced its new ad products at the Surface and Copilot event. Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads...
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Digitizing traditional marketing methods to compete in local search

Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning. For local brands and companies, it can be hard to initially bridge the gap...
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Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs

Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there’s a substantial gap between cost-per-click...
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Home activities structured data now supported by Google Search

Google just added new search development documents for this structured data type. Google has added new search developer documentation for the home activities structured data. Home activities structured data is primarily to be used for activities that you can do at home such as...
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Threads users can now search for posts

The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps. Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and...