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The best tactic however is not to gut a perfectly working SEO campaign without first knowing what is dangerous to the campaign, and what will continue to be seen as quality linking in the eyes of the search engine. Except when those guest posts come across as spam. This caused a...

Since globalization has gained more popularity in the recent times, it has become very much important to have a website for your business on the internet and provide products and services to your customers present in various parts of the world. Your business can easily generate...

With worries of “over-optimization” on the minds of many SEOs right now, it’s a good time to remember that it’s long been good advice in search engine optimization never to do anything to an extreme. Cue the concept of “Goldilocks SEO,” which SEO Book introduced in the form of a...

T-Mobile has officially abandoned plans to force customers to upgrade to more expensive plans following predictable blowback. Documents leaked indicating that T-Mobile planned to force customers on older plans to upgrade to newer, more expensive ones. Customers would have the...

BrightLocal teamed up with ChamberOfCommerce.com to conduct an insightful piece of research into the attitudes toward and usage of Digital Marketing by SMBs (small and medium-sized businesses). (In the survey, we used the phrase “Internet or Mobile Marketing” to make it clear to...

On Monday, Getty Images dropped their lawsuit against Bing Images and on Tuesday they signed a new partnership deal with Microsoft. Getty Images sued Microsoft over alleged massive copyright infringement through the Bing Image Widget. Shortly after, Microsoft pulled the Bing...

The ever-helpful Google Now service is now available on your desktop for both Mac, Windows and Chrome OS users. This Google Now service features Google Now cards that are run through the latest Google Chrome build (Chrome Canary) and will work for those users who are currently...

Yelp is ten years old this year. the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the...

What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday? It’s that time of year again – brick-and-mortar retailers are already decking the halls, and that endless loop of seasonal favorites pouring out of store speakers can’t be...

Looking to go beyond images and videos in your local optimization efforts? Columnist Chris Silver Smith discusses a type of media you may not have considered. There are many types of media that businesses may use in performing content marketing and local SEO. Some of the more...