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Google Now Cards Hit The Desktop For Mac, Windows and Chrome OS Users

The ever-helpful Google Now service is now available on your desktop for both Mac, Windows and Chrome OS users. This Google Now service features Google Now cards that are run through the latest Google Chrome build (Chrome Canary) and will work for those users who are currently...
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Yelp Trends Tool Reveals Ten Years Of Local Reviews Data

Yelp is ten years old this year. the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the...
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Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season

What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday? It’s that time of year again – brick-and-mortar retailers are already decking the halls, and that endless loop of seasonal favorites pouring out of store speakers can’t be...
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11 Tips For Using Slide Presentations For Local SEO Advantage

Looking to go beyond images and videos in your local optimization efforts? Columnist Chris Silver Smith discusses a type of media you may not have considered. There are many types of media that businesses may use in performing content marketing and local SEO. Some of the more...
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Reddit Denies Report It Will Block Search Engines

Reddit is denying a report it will block search engines and require users to log in to interact with the platform. Reddit has been working to monetize its platform, most notably charging for API access. Company execs have called out AI firms for using Reddit to train their...
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Survey: Consumers Prefer Mobile Browser To Apps For Local Information

In the larger context of Google and now Bing’s Mobile Friendly algorithm updates comes a new consumer survey from SEO firm BrightLocal. The data show overall that consumer expectations of mobile sites, even for local business owners, have grown significantly since 2013. While...
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US Desktop Search Rankings Hold Steady; Google Maintains 64% Share

Google and Ask each drop 1/10 of a percentage point in comScore’s monthly rankings of the domestic search market. For the second consecutive month, there was little change in comScore’s US desktop search engine rankings. Google, still the overwhelming leader with 64% of the...
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Google tests feeds for App install campaigns, expands deep linking and reporting

Updates are aimed at improving app install outcomes. Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more...
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Udi Manber Moves To YouTube As Head Of Search

Udi Manber, a longtime Google search executive, has been shifted over to YouTube where he’ll lead search efforts on Google’s super-popular video sharing/viewing website. The news was first reported by the Wall Street Journal in an article about executive changes at YouTube. A...
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US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini

Seasonality and advertisers’ reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds. Search spend growth in the US slowed for the second consecutive quarter in the 3Q15, according to IgnitionOne’s latest digital marketing...