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Find out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories. Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration...

Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too. Google has been rolling out “simplified” location reports in the Google Ads UI over the past month or so. Any time a platform uses “simplified” ...

SEO is an acronym for “Search Engine Optimization” or “Search Engine Optimizer” which is process of improving the visibility of a website or webpage in search engines. The basic idea behind this concept is that your web page should appear frequently or first in the list when...

LinkedIn is shaping up to be one of Microsoft’s best growth drivers six years after purchasing it. LinkedIn is the professional networking site Microsoft purchased in 2016 for more than $26 billion. The platform provides a way for professionals to connect with others in their...

In 2018, there’s still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest that a 302 redirect will not pass PageRank and that 301...

Internet marketing services are being provided by this firms that specialize in this are across the world, for the past so many years. Traditionally, it used to be quite a task trying to explain brand managers that spending online would help them build their brand in a better...

Using the Bing Search API and a proprietary AR platform, an artist created sculptures composed entirely of dynamic search images customized in real time. At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e...

Bing Ads Editor version 10.9 is now available, promising more speed and less memory drain. Here’s a rundown of what to expect, speed-wise: Big accounts in particular (think in the range of two million keywords and one million ads) should notice the acceleration. Bing Ads says...

It is a part wherein you have never seen yourself in. It is cloaked with anticipation and danger as well. And a lot of times, it could spell the difference between failure and success. It is the experience of square zero, and should you find yourself making a keyword glossary...

Your brand is more than just your company or product name. It’s one of the best ways of setting yourself apart from your competitors. Unfortunately, many business owners are confused as to what “branding” really means and how it affects their company. In a nutshell, your...