off

Google has Released its Newest Transparency Report Updates

Google has released its latest transparency report update, reporting 40,677 requests for user data from governments around the world. According to the latest numbers, there were over 5,000 more requests during the second half of 2015 compared to January through June of 2015, with...
off

Google Launched out Cost Extensions for Cell Phone Text Adverts

Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text ads. Price extensions show as a list below the main ad copy on mobile. In the example from Google below, you’ll quickly notice how much...
off

Google Starts New Live-Stream Standards on YouTube & Voter Registration Search

Google announced today it would be launching new voter registration search tools this coming Monday, July 18. According to the post on Google’s official blog, searches for [register to vote] and similar queries will deliver a “detailed state-by-state guide” covering how to...
off

Angie’s List is Becoming Free : What this Adjust Means for Your Company

In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their paywall last week. Anyone can now become a member without paying the previous ~$40/year fee, and reviews are now accessible by anyone. This...
off

Applying Automation to Implement PPC Tactic

Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and...
off

Google is Introducing New Airline Price Tracking, Hotel Search Filters, Deal Labels

Google has said that mobile visits to travel sites now represent 40 percent of total travel traffic. Responding to this shift in consumer behavior, Google is introducing a range of new mobile hotel and flight search tools. Mobile users will also see new deal labels when a room...

Google – Yellow Stars is Replaced With Percentage of Positive Rating

Google has long featured star ratings in search ads and organic listings. In a new test, the eye-catching yellow stars and rating number are replaced by a percentage of positive ratings. The desktop search results were sent to Search Engine Land by Peter Lavelle, digital marketer...
off

Google Search Comfort Virus Passes re-verification Updates to Members

Google had a bug with their Search Console platform this morning, where it sent out reverification email notifications to many users. The issue was that the verification method became invalid for a large number of sites in Google Search Console, and then Google had to reverify...

Google is Honoring Nettie Stevens, Who Found Out XY Chromosome

Google is honoring Nettie Stevens, the American female geneticist who was one of the first to describe the chromosomal basis of sex. She came up with the XY sex-determination system, mostly found in humans to classify gender. Females have two of the same kind of sex chromosome...
off

What exactly Advanced SEOs Ought To Know From The Google Raters Instruction

Back in November 2015, Google first publicly released the guide it provides to human raters who help it determine the quality of search results. Before then, some leaked copies were available online, but this was the first time Google had officially released them. Then, in March...