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If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits?...

In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Yesterday, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today, Google...

The US Federal Trade Commission (FTC) has sued 1-800 Contacts for allegedly pursuing “anticompetitive agreements with rival online contact lens sellers that suppress competition in certain online search advertising auctions.” According to the FTC: 1-800 Contacts entered into...

Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and save £300 off on-site prices. You’ll get case studies from leading brands about the marketing, technology and management issues...

September 14, wednesday, 10am Pacific/11am Central/12pm Mountain/1pm Eastern. THOMAS PETTY, Marketing Trainer, Thomas has taught business owners from around the world how to market their business online and effectively generate leads. Four ways to generate fresh leads to your...

Google announced today that food- and drink-related local search results via its app will surface restaurant and bar reviews, as well as any “best-of lists” that name the location. Starting today in the US, when you search on your Google app for the best spots to eat and drink,...

This morning, Google has released a new help document that defines the metrics used on the Google Search Analytics report that webmasters can find within the Google Search Console. The document even goes through how these metrics change based on the type of result. For example,...

Google announced that the new iOS app for Google Maps has added multi-stop, multi-destination support for directions. You can now tap to add not just point A and point B directions mapping but also point C, D, E and so on. So if you are taking a road trip, and you are planning...

Merkle has released early results on click-through rates of expanded text ads relative to standard text ads in its Q2 Digital Marketing Report. The agency began participating in the expanded text ads beta in April and analyzed the longer ad format’s impact on click-through rate...

Google is introducing three new reports on cross-device activity along with a reorganization of the Attribution section under the Tools menu in AdWords. With 6 out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study,...