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Arguably the most important aspect of writing or editing an article with in mind is choosing the best target keyword phrase. It can also be one of the best strategies of content SEO to master. But if you choose the right keyword phrase for a given article and weave it into an...

We  published the fifth instalment of our complete learn to Google rankingfactors. This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating. Page Quality Rating In order to work out your Page Quality Rating, Googletakes into account the...

Why Infographics Should Be Part of Your SEO Strategy It isn’t just readers who appreciate the value of a good information — search engines do, too. Information drive more engagement and social shares, signaling bots that content is relevant to the searcher and is a good answer...

013 How to make time for social media Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a...

Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage the breadth and depth of your martech stack and how...

Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage the breadth and depth of your martech stack and how...

In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search. Gary Illyes said this when we asked about how Google sources featured snippets with Google...

12 In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search. Gary Illyes said this when we asked about how Google sources featured snippets with Google...

Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available under the Linked accounts menu. This morning was the first...

Live Webcast: Thursday, October 20, 2016 – 01:00 PM EDT (10:00 AM PDT) Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join...