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In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent...

B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: 1.profiles of 13 leading...

B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: 1.profiles of 13 leading...

The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: 1. tips from leading content marketers and...

The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: 1. tips from leading content marketers and...

Advertisers scrambling to figure out how to optimize expanded text ads and those that have procrastinated even getting started with them are apparently in good company and will be relieved to know Google has extended the transition period for expanded text ads. Google will...

Advertisers scrambling to figure out how to optimize expanded text ads and those that have procrastinated even getting started with them are apparently in good company and will be relieved to know Google has extended the transition period for expanded text ads. Google will...

Thursday, September 15, 2016, 1:00 ET (10:00 PT) How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to...

Thursday, September 15, 2016, 1:00 ET (10:00 PT) How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to...

In a decision that is already controversial, the Court of Justice of the European Union (CJEU) has ruled in favor of copyright owners and against hyperlinks. The CJEU decision, though qualified, raises the strong possibility that publishers linking to infringing third party sites...