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Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. When reporting paid search results, business to business (B2B) marketers often field a few...

Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s...

With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete...

Most of you know I am an Apple fan, which has historically put Bing, operated by Microsoft, at a disadvantage with me. But for Bing to come back to me and change my headshot on my knowledge panel for a search on my name in their search engine – well, it is insulting. And to...

Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most...

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been...

There is an interesting thread starting up at WebmasterWorld talking about what has changed specifically with SEO around Google over the past few years. Specifically, why techniques they used back in 2016 no longer work in 2018. It got me thinking, how much has changed here over...

Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. Facebook CEO Mark Zuckerberg took his apology tour across the ocean yesterday and appeared before the EU’s Parliament to answer questions about the...

What agencies and consultants have seen since Facebook’s latest user-data scandal. We’re less than two months out from Facebook’s infamous announcement that it was suspending Cambridge Analytica for exploiting user data. Since then, news headlines about the company — and...

First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming weeks. Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app integration it...