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When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they...

Bing Ads has been busy. In the past week, it has rolled out Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. As in AdWords, Shared Budgets let you assign one budget to multiple campaigns. Why would you want to...

Google Plus might not be the used social media platform, but it is definitely one of the most important in your overall online marketing strategy, thanks to the business’ pages showing up in search results. Showing up for the right searches will have an impact on the overall...

Think again! Columnist shares a case study detailing how a small business was able to make big gains with a limited budget. The small manufacturers who are thriving in the face of global competition and other challenges have spent the last five to seven years improving...

If you’re a service-based business, you may be struggling with the right approach to online advertising. Consumer Buying Journey You’re responsible for delivering a service, whether at someone’s home or at your location, having a great web presence and online reputation are...

Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains he similarities to help educate clients and neophytes. SEO workers and professional fitness trainers a like can relate to the moment when a client says for results — only to find...

As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve been using this tool for a bunch of reasons. Whether it’s diagnosing traffic and position changes or finding opportunities for optimizations and content ideas, Google Search Console’s Search...

Arguably the most important aspect of writing or editing an article with in mind is choosing the best target keyword phrase. It can also be one of the best strategies of content SEO to master. But if you choose the right keyword phrase for a given article and weave it into an...

We  published the fifth instalment of our complete learn to Google rankingfactors. This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating. Page Quality Rating In order to work out your Page Quality Rating, Googletakes into account the...

Why Infographics Should Be Part of Your SEO Strategy It isn’t just readers who appreciate the value of a good information — search engines do, too. Information drive more engagement and social shares, signaling bots that content is relevant to the searcher and is a good answer...