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Google’s John Mueller posted on Google+ some basic SEO advice for how to handle recurring events and updated items pages for search and users. For example, if you run an annual conference and you want to post the new agenda for 2018, do you make a new /2018 URL or keep it...

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.   While shopping ads are arguably the most important form of Google advertising for...

Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers...

Email marketing is an extremely cost-effective marketing tool and when used properly. In order to effectively discuss email marketing, it must first be defined. Email marketing as it will be discussed in this article is defined mainly as sending out newsletters or e-zines to your...

Achieving achievement in on-line marketing demands that you approach it from many angles and one of these approaches is the use of link building services. Making links is an efficient on-line marketing strategy which have been proved to deliver traffic to the website hence making...

One of the most appealing features this program offered was that it is able to check your competitors and see what they are paying for their pay per click campaigns. You must already be aware that a successful pay per click campaign can be an expensive matter, and that you also...

Facebook is working to make Facebook Events a more useful what-to-do app. It is announced by the company for an update to its iOS app in 10 major US cities. It enables people to browse through Facebook Events in their location.   In the Events dashboard a new discovered...

Google is following its Halloween Magic Cat Academy doodle by marking Mexico’s Día de los Muertos, the Day of the Dead holiday honoring, as Google puts it, “… the mysteries of life and death.” The two-day holiday, which starts the first of November, began in Mexico as a way to...

Google is following its Halloween Magic Cat Academy doodle by marking Mexico’s Día de los Muertos, the Day of the Dead holiday honoring, as Google puts it, “… the mysteries of life and death.” The two-day holiday, which starts the first of November, began in Mexico as a way to...

When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they...