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SEMPO Takes Member Communication Seriously

The past month or so has been filled with controversy not from outside of the SEM industry, but rather within. SEMPO has been the talk of the forums. You can see from my first entry on the SEMPO scandal, and from responses in the forums, my sempo meeting coverage and mike’s...
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SEO Firm Made Of Giants, BlueGlass Is Collapsing

have this policy of not covering topics here if (1) there are not communities talking about it in forum like settings and (2) if that community is not open, I won’t talk about it. I only cover public threads and content that is available to anyone to see. Over the pass few...
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Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know

The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the impact...
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Google News Drops Editors’ Picks & Standout Meta Tag

The new version of Google News has launched last night and with that, Google has ended support for the Editors’ Picks feeds and the standout meta tag in Google News. Google posted about it on Twitter last night saying “As part of the new Google News, we have ended...
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Bing Webmaster Tools API Down For Over 5 Days

Mike Sullivan noticed that the Bing Webmaster API has been down for over five days now. I had him share a screen shot with me of it failing and he did so. In short, he was surprised to see no one complaining even after five days of it being offline. Mike said on Twitter...
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SEO Friendly Graphic Buttons

Let me introduce to you, one of the developers at RustyBrick, Jaimie Sirovich. I took him to the SES show two weeks ago, and he has been a huge fan of SEO topics. Like me, he believes in the whole build it from ground up approach. Jaimie wrote an article he named Graphical, SEO...
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How to create an ROI-based management approach for paid search success

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the...
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Google Home and Chromecast device currently offline

Google can only respond “sorry, something went wrong, try again in a few seconds” at this moment to your Google Home requests. Google Home and Chromecast devices worldwide are not functioning for many users. Google has been apologizing on their @madebygoogle Twitter...
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Bing Search Results Now Showing JSON-LD Support

The other week we reported that Bing added JSON-LD support for schema and markup. Well, now if you look at some of the Bing search results and see the markup, some of those results are powered off of JSON-LD and not the Microdata or RDFa formats. Brodie Clark posted an example on...
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6 dimensions of online reputation that should guide your social media marketing

We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the image or...