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After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process — but will people trust the apps? After hitting the pause button on app reviews following the Cambridge Analytica firestorm, Facebook has announced that it is reopening the...

It has been just shy a year since Google first announced their mobile first index initiative, where they would crawl the web from a mobile perspective first. Well, it seems Google has started, at least on a really limited basis, to start indexing some sites from a mobile first...

Is Facebook losing its cool factor? That seems to be the sad truth as the social media giant lost around 2.8 million young users last year. eMarketer’s 2017 forecast stated that for the first time ever, Facebook would see a drop in users. The research firm estimated that...

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been...

With more than half of its ad revenue now attributed to video, Twitter announces more than 30 video content deals at this year’s NewFronts event. Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media...

The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers. Quora, the Q&A platform, is expanding its advertising offerings with the launch of image ads. Announced Tuesday, the new format...

Whenever the automated tracking “SEO Weather” tools go off, I get tons of people telling me there was an update. They tell me this not based on them noticing any ranking changes, traffic changes or changes to the search results but based on the tools going off...

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. When reporting paid search results, business to business (B2B) marketers often field a few...

Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s...

With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete...