SEMPO Launches Members Only Forum

Please expect a lot of chatter over at SEW forums at the thread I started named SEMPO Launches Members Only Forum. This is what I wrote: No official announcement yet, but I logged into my SEMPO account and found a link to the SEMPO Members Only Forum. They are using the same...
off

5 Tips to Help You Optimize Your Website for Voice Search

It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a novelty. As a matter of fact, AdWeek reported that about 67 million voice-assisted devices are expected to be in use in the United...
off

Google Does Not Count Your Typos & Spelling Mistakes

Google’s John Mueller said on Twitter that Google doesn’t count your typos. He said that it is always good fixing known issues with your site, be it spelling mistakes, technical errors, etc – Google doesn’t sit there and count your typos. He wrote...
off

Bing Webmaster Outreach Nonexistent

Last week, I noticed a public post by Duane Forrester, the former Bing webmaster outreach person, on Facebook sharing his disappointment with the current state of Bing’s webmaster outreach efforts. As you know, Duane left Bing towards the end of last year and since then, it...

SEMPO Membership Meeting – Chicago SES 2004

Barbara Coll welcomed us, well there are not too many of us here. She started with SFO Regions (Search/Find/Obtain) is just starting, search is really early in the stage. She explains that Search marketing, to be taken to the next level requires education of corporations,...

SEOmoz Builds Open Site Explorer, Community Likes

SEOmoz announced the launch of a new valuable tool named Open Site Explorer. I will not go over the features, every other blog did that. The tool is extremely powerful, but it is not completely “open” or “free” as the name implies. Either way – the...
off

Bing: How We Pick Your Title Tag

Microsoft Bing published a blog post on how they decide on what title tags to publish in their search results. We covered this in detail most recently via a Google Matt Cutts video on how Google selects a title tag. So let’s go over it with Bing, which is fairly similar....
off

Bing Ads Editor getting support for account level ad extensions

Initial support is limited to callout extensions. Bing Ads rolled out account level ad extensions in September 2017, allowing advertisers to assign an extension across all the campaigns in an account. Now, there is finally starting to be support for them in Bing Ads Editor....
off

Intent-based keyword research: Let Google be your guide

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search volume,...
off

Bing To Encrypt Search This Summer & Screws SEOs/Marketers

Bing announced yesterday that this summer Bing will begin defaulting all search over HTTPS/TLS, which means they will be stripping out the keyword referrer data to web sites. Bing is doing this to secure their search results and protect their searchers, just like Google did back...