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The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year. The IAB, which was responsible for the Podcast Advertising...

Google’s Gary Illyes said last night at SMX Advanced that the Panda update/refresh we’ve been waiting for for 8 months+ now is just about to be released. Gary said webmasters can expect it soon, soon as in the next two, to three, to four weeks. This will not...

Bing Ads announced yesterday they launched enhancements to the targeting settings and dimensions tab. Specifically it now allows you to manage your targeting in bulk and shows you performance metrics inline through new location targeting, ad schedule targeting, and device...

Starting May 30, qualifying candidates will have access to labels confirming their candidacy and campaign details. Twitter is arming itself against abuse from outside forces in advance of this year’s midterm elections. The site is introducing new labels for US midterm election...

The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of...

Instagram has just hit one of its most crucial milestone – one billion users. The news came on the heels of the company’s launch of IGTV or Instagram Television, a long-form video format that takes aim at rival YouTube. It seemed inevitable that Instagram would hit the 1...

One of the most basic SEO strategies for content development is the process of determining what people are searching for in your niche so you can target those keywords. When it comes to news sites, even sites with a niche as specific of this one, you must look at search trends....

I am all for this – if you promise top rankings then you must deliver. A promise is a promise, so make sure to be upfront with your clients and promise only what you can deliver. Chris Sherman posted a thread at SEW forums named SEO Firm Ordered to Refund Fees, Pay Fine,...

Google announced early this morning that they are now using SSL/HTTPS as a ranking signal in their Google search algorithm. The signal is incredibly weak and webmasters should not go crazy about it, but it is indeed a signal now. Google said they are “starting to use HTTPS...

I covered this news at Search Engine Land last week, but now it is making its way to the SEO community. Bing is beginning to build their index of native app content for iOS, Android and even their own Windows 10 apps, for search and discoverability purposes. Bing said: Now that...