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Bing Ads To Disallow Recreational Guns & Gun Accessories

Bing announced they are not going to be allowing advertisements on the Bing Ads search network for recreational guns or any sort of gun accessory after July 1, 2018. This excludes items such as bb guns, paintball guns, or air rifles and accessories or devices that can be attached...
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Experts agree: Social media is ineffective in local link building

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are...
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Bing Ads With Ad Rejection Exceptions On Ad Group Level

Bing announced you can now request ad exceptions on ad rejections on the whole group level, as opposed to individual ads. Here is a screen shot on how to specifically request the ad exception at the group level: It is about 5 clicks but you can select all the ads in the ad group...
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Bing Now Showing Mobile Friendly Label In Mobile Results

If you search using Bing on your mobile device, Bing may now start labeling mobile-ready web pages as mobile-friendly, similar to Google. Here is a screen shot: Google officially launched the mobile-friendly label last November, and as you all know, the mobile friendly algorithm...
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How to use SEO on LinkedIn

SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B...
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Google’s political ad transparency report & library offers more accountability around election ads

Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available. Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad...
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Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower...
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Twitter Gets Rid of 70 Million Fake Accounts in May and June, Cracks Down on Trolls

Twitter has been aggressively suspending false accounts in a bid to curtail the spread of fake news. The company’s massive crackdown on trolls and bots have resulted in one million dubious accounts being deleted or suspended per day. According to the Washington Post, Twitter has...
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The ultimate guide to using Bing Webmaster Tools – Part 2

In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data. Bing Webmaster Tools (BWT) has a lot to offer. Are you ready to dig in to learn more?...
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BlackBerry is Now Suing Facebook for Copying Its Messaging Technology

BlackBerry Ltd. filed a lawsuit against Facebook on Tuesday, claiming that the social media giant and its wholly owned apps, Instagram and WhatsApp, infringed on the former smartphone maker’s messaging patents. “Defendants created mobile messaging applications that co-opt...