By

Web Push Notifications are the popup that appears on the screen of the user whenever they access any browser on their system. It is a marketing technique that is used to make the customers engage with your website. This process is the quickest and cheapest way to deliver a...

A rapidly changing industry calls for a business that responds with innovation. There’s no room for complacency. Learn how Soleo is shaping the pay-per-call industry. If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising...

In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to the internet, companies are now spending more of their marketing budget on mobile web advertising. One strategy on the forefront of...

This is not a good week for eBay. The company’s stocks took a massive tumble a day after revealing that it was slashing about 300 jobs in the Bay Area. eBay informed the Employment Development Department of California of its move to cut about 300 jobs in the area by Friday,...

Microsoft’s search engine adds a robust image search feature and educational results just in time for the school year. Bing on Tuesday highlighted several new features rolled out in search over the past few months, including its most compelling feature, the intelligent...

Google can let searchers know when a new business will be opening its doors. Google is testing a new Google My Business (GMB) feature to communicate when a new business will be opening its doors. A new business can specify its future opening date, and Google can show that listing...

Apple has merged Siri and its machine learning groups under Giannandrea’s leadership. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was...

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because...

Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey. Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing...

Not getting anyone to respond to your link outreach emails? Here’s a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts. If you’ve ever built links, you know how difficult and tedious a process it can be. It’s...