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Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower...

Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to us all, they’re also a real eyesore and annoyingly hard to fix. To help with this, I’ve written a Low Quality Score...

Twitter is a platform that has always encouraged—perhaps unwittingly—competition in terms of user popularity. These days, fellow users of the social media platform will gauge your online status based on the number of likes your tweets generate, the number of times they are...

While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. In fact, many retailers will report more than 50 percent of their annual profits from a single sales event...

If you are starting to feel that the Facebook Messenger app seems to be too overloaded with features, then you are not the only one. Apparently, even Facebook’s vice president of messaging products David Marcus had to admit that, indeed, the app became too cluttered. In a blog...

A team of more than 100 user researchers collect and analyze feedback to help inform product decisions. In a blog post explaining ways in which it collects user feedback, Facebook says that tens of thousands of its users opt in to take the company’s user research surveys every...

Most accounts with significant follower numbers lost less than 3% of their following, although some lost up to 5%. Last week, Twitter made a grand gesture to show its commitment to improving the health of its platform by removing locked accounts from follower lists. The purge...

The past month or so has been filled with controversy not from outside of the SEM industry, but rather within. SEMPO has been the talk of the forums. You can see from my first entry on the SEMPO scandal, and from responses in the forums, my sempo meeting coverage and mike’s...

have this policy of not covering topics here if (1) there are not communities talking about it in forum like settings and (2) if that community is not open, I won’t talk about it. I only cover public threads and content that is available to anyone to see. Over the pass few...

The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the impact...