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Good riddance to social media mass production

Social media marketing is in a near-crisis situation. Here’s what marketers must do to survive and thrive. I’ll admit it. I’m on a crusade to save social media marketing. Not that I think I can do that all by myself, but because it’s a subject that deserves all of our...
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SEO Consultants: Do You Have SEO Liability Strategy?

In any business field, making sure to protect your business from being taken advantage of through the legal arena is something that every company must be prepared for. The larger you are, the more chances you are to be hit up with a lawsuit. John Andrews started a Sphinn thread...
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Jeff Bezos: Experimentation is Key to Invention

Recently, Jeff Bezos, Amazon CEO, in a talk at the 2018 Air, Space & Cyber Conference, discussed the need for businesses to always be inventive. Businesses should seek out failure if it’s in pursuit of a radically new idea. He says that these experiments are crucial to...
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Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities

The full-screen mobile ad can now be used in retargeting campaigns. Facebook is renaming its Canvas ads, now calling the mobile ad unit “Instant Experience” ads and is building out pixel capabilities around the newly named ad product. “We are also introducing new ways for...
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Jamie Siminoff of Ring – From a SharkTank Reject to an Amazon Success

You’ve all heard the story of Jamie Siminoff, creator of Doorbot, later renamed Ring, who was famously rejected on national TV on SharkTank, but then went on to create a wildly successful business. Earlier this year Amazon paid a reported $1 billion in cash for the business....
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Rules for Creating Perfect Push Notifications

Rules for Creating Perfect Push Notifications A successful push notification is the smartest way of steering customer attraction to your channel. It necessitates us to persuade the user into clicking on the message. Writing an innovative message in a refreshing format that can...
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Why more automation from Google Ads is good for tool makers and PPC careers

Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here’s how one man and his company said “bring it on” and thrived. We’re now all adjusting to the new interface of Google Ads....
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Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories...
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‘Bing spotlight’ offers a news hub for information on evolving stories, powered by AI and human editors

Bing is tackling news with a new feature that showcases a timeline of how a story has evolved, different perspectives from news sources and related social media posts on a topic. Bing announced Monday a new way to deliver information around “impactful stories that evolve over a...
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How e-commerce can compete for informational queries by optimizing for intent

How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’ For as long as search engine optimization specialists (SEOs) have been working...