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If you search using Bing on your mobile device, Bing may now start labeling mobile-ready web pages as mobile-friendly, similar to Google. Here is a screen shot: Google officially launched the mobile-friendly label last November, and as you all know, the mobile friendly algorithm...

SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B...

Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available. Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad...

Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower...

Twitter has been aggressively suspending false accounts in a bid to curtail the spread of fake news. The company’s massive crackdown on trolls and bots have resulted in one million dubious accounts being deleted or suspended per day. According to the Washington Post, Twitter has...

In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data. Bing Webmaster Tools (BWT) has a lot to offer. Are you ready to dig in to learn more?...

BlackBerry Ltd. filed a lawsuit against Facebook on Tuesday, claiming that the social media giant and its wholly owned apps, Instagram and WhatsApp, infringed on the former smartphone maker’s messaging patents. “Defendants created mobile messaging applications that co-opt...

In October 2017 Twitter announced an Advertising Transparency Center saying “that it will offer everyone visibility into who is advertising on Twitter, details behind those ads, and tools to share your feedback.” As of this date, there has been no Ad Transparency...

As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the...

Stripe has just revealed that it will be offering businesses the capacity to make their own credit cards. The online payments company also announced that they will be using Mastercard and Visa as the operating networks for their new service, aptly called “Stripe Issuing.” The...