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eBay’s Stock Takes Massive Tumble, Company Axes 300 Employees

This is not a good week for eBay. The company’s stocks took a massive tumble a day after revealing that it was slashing about 300 jobs in the Bay Area. eBay informed the Employment Development Department of California of its move to cut about 300 jobs in the area by Friday,...
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Bing improves visual search, adds educational carousel, American Sign Language and NFL answers

Microsoft’s search engine adds a robust image search feature and educational results just in time for the school year. Bing on Tuesday highlighted several new features rolled out in search over the past few months, including its most compelling feature, the intelligent...
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Google My Business testing future opening dates in the local panel for new businesses

Google can let searchers know when a new business will be opening its doors. Google is testing a new Google My Business (GMB) feature to communicate when a new business will be opening its doors. A new business can specify its future opening date, and Google can show that listing...
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Ex-Googler John Giannandrea takes charge of Siri

Apple has merged Siri and its machine learning groups under Giannandrea’s leadership. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was...
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How to Build a Content Marketing Strategy (And Stick to It)

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because...
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Take our Amazon advertising survey — Enter to win a ticket to SMX

Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey. Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing...
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Why isn’t my fabulous content attracting quality links?

Not getting anyone to respond to your link outreach emails? Here’s a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts. If you’ve ever built links, you know how difficult and tedious a process it can be. It’s...
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Bing Knowledge Panels Cite Sources & Can Pull From Facebook & YouTube

Brodie Clark posted on Twitter that he found it interesting that Bing would show Facebook as a source of information for their knowledge graph. Microsoft and Facebook do have a partnership, of course. But still. Here is the example he used, where the knowledge panel for [portion...
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Google: Company Name In Title Tag Is Fine

Many web sites put a keyword rich one line short description of the content on the page in their title tag. Many of those companies also add to the end of their title tag the company or brand name of the site. Google confirmed that it is 100% okay to put your company name in your...
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European publishers accuse Google and Facebook of ‘plundering’ their content

Publishers and media companies have stepped up lobbying for a restrictive copyright law that would effectively create ‘link taxes.’ Many of Europe’s biggest news publishers have stepped up lobbying for a proposed European copyright law that would force companies such...