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Quarterly member growth has slowed to less than 2 percent, according to CIRP. Consumer Intelligence Research Partners (CIRP) has tracked the growth of Amazon Prime in the US over the past several years. Until very recently, Amazon has seen double-digit growth in the number of...

Google is now pushing booking and scheduling services in the local results through Reserve with Google. Barry Schwartz on October 22, 2018 at 9:08 am More Google has added a “book” or “schedule” button to some of the local search results within the local pack in web search. If...

Businesses may need to invest more resources in content creation efforts. As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And...

Deals on hotels found in Google Search are spotlighted in the Benefits section of the new Google One app, with plans to add more promotions from Google properties. Google is rolling out its rebranded and updated paid Google Drive plans under the new name Google One. The updated...

Bing announced Friday some new features are hotel searches, home repair searches and finding good deals using Bing search. I covered it on Search Engine Land but this was a big list of changes, it is worth covering here too. Here is a quick summary, unlike what I posted on SEL...

The key to creating more engaging online stories may be letting your audience fill in the blanks. Are you going to listen to me or to the couple at that table?” demanded my wife, probably for the 10,000th time. We were at dinner and, once again, I was caught eavesdropping on the...

For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after “Google Now” and “Google Feed”). With recent rebrand to Google Discover last month, the ads also have an updated look. New look. Spotted by a Reddit...

Target, Macy’s and other retailers are already gearing up for the upcoming holidays and the accompanying shopping madness. Insiders are anticipating a good season, thanks to consumer optimism and low unemployment. But can retailers find enough seasonal workers to fill their...

Company will provide anonymous loyalty card and point-of-sale data to Google. Earlier this week YouTube rolled out new extensions and measurement capabilities for advertisers. The ad extensions will enable a variety of new actions (e.g., app downloads, booking, movie showtimes)....

Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides? How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an...