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Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base, posting content through a Facebook Page has...

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting...

The agenda for our upcoming SMX West show is live and we’ve opened up our “speaking pitch” form. SMX West takes place on January 30-31, 2019 at the McEnery Convention Center in San Jose, California, and we’re looking for speakers. To increase the odds of being...

Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results. Mobile-first indexing has been the talk of 2018 in the SEO world, and certainly this major shift in how Google...

First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already my favorite news...

The next marketing revolution is here. It’s voice. The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling....

With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform. Although YouTube has implemented its own measures to prevent...

9 out of 10 consumers use a voice assistant on their smartphones; 41 percent say they use it daily. Ninety percent of smartphone owners use their device’s virtual assistant. That’s according to a new survey (n=1,000) and report from reputation management and local SEO provider...

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big...

No mobile-friendly site? You’re missing a huge and growing opportunity. NEW YORK – Google is now using a mobile-first index based on how devices crawl the web. It’s a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs,...