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The full-screen mobile ad can now be used in retargeting campaigns. Facebook is renaming its Canvas ads, now calling the mobile ad unit “Instant Experience” ads and is building out pixel capabilities around the newly named ad product. “We are also introducing new ways for...

You’ve all heard the story of Jamie Siminoff, creator of Doorbot, later renamed Ring, who was famously rejected on national TV on SharkTank, but then went on to create a wildly successful business. Earlier this year Amazon paid a reported $1 billion in cash for the business....

Rules for Creating Perfect Push Notifications A successful push notification is the smartest way of steering customer attraction to your channel. It necessitates us to persuade the user into clicking on the message. Writing an innovative message in a refreshing format that can...

Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here’s how one man and his company said “bring it on” and thrived. We’re now all adjusting to the new interface of Google Ads....

The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories...

Bing is tackling news with a new feature that showcases a timeline of how a story has evolved, different perspectives from news sources and related social media posts on a topic. Bing announced Monday a new way to deliver information around “impactful stories that evolve over a...

How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’ For as long as search engine optimization specialists (SEOs) have been working...

A group of international publishers is dissatisfied over Google’s compliance strategy for the General Data Protection Regulation (GDPR) privacy rules. Set to take effect on May 25, the rules require companies to gain explicit consent for personal data collection and use for ad...

Apple co-founder Steve Wozniak announced that he has quit Facebook after deactivating his account on Sunday. He cited growing concern for the lack of privacy and security on the social media platform in the wake of its recent scandal. He hopes that his departure from Facebook...

Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer’s funnel and determine how they will be measured. Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel. Just recently, I was at a baseball...