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A great link building strategy works wonders for the SEO performance of a website. Helping websites gain traffic, these backlinks are expected to be high-quality because search engines weigh them when it comes to the ranking of a website. Ensuring that your website is sporting...

To get the most out of a single video for a campaign, pair it up with a custom label that constantly refreshes and excludes the proper audiences.   If someone asked me today which campaign type is the perfect marriage of brand awareness and direct return, my answer would be...

We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th anniversary celebration. Google is well-known for its lighter side, including things like whimsical logos, April fools’ gags and more. Here’s a big list of “Easter eggs” that Google...

When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should...

Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retailers a new, visual way to promote their brand. When Google announced Showcase Shopping ads in 2016, two objectives were mission critical: to help shoppers discover...

Small businesses are feeling very positive these days. According to the National Federation of Independent Businesses (NFIB), this optimism has reached record-breaking levels. A recent NFIB report showed that August’s Small Business Optimism Index came in at an all-time high of...

SEO is a huge part of a business’s overall online reputation, and every startup needs to go through it as well. If you are a startup, you cannot simply ignore the crucial factors of your business i.e. the domain name of your website and its SEO strategy.  So, what does your...

Regardless of niche, it’s time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take. Google’s commitment to the mobile consumer user experience has proven unrelenting; today, brands that fail to prioritize mobile are missing out on...

Version 5 is out for Google PageSpeed Insights, and it provides a wealth of information. Google has quietly rolled out a new update to its PageSpeed Insights tool, the first large update since January 2018 when Google began using real user data from the Chrome browser to measure...

If you work at a digital agency, we want to hear from you. With the advent of automation, machine learning and artificial intelligence, shifting channel opportunities and more, we are surveying digital agencies to understand how they are evolving to meet the needs of their...