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Google Shopping product panel adds for “details”, “reviews” and “stores” options. Google has added buttons to the card-style product listing ad on the right rail of the desktop web search results interface. When you click on these buttons — for...

Uber is preparing to launch a new on-demand staffing business ahead of its first initial public offering. Called Uber Works, the new business could show prospective investors that the company can be a strong and lucrative platform for on-demand services. Uber is banking on the...

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social. According to...

Google is rolling out its rebranded and updated paid Google Drive plans under the new name Google One. The updated plans come with lower pricing, but what will interest marketers is a new Benefits section in the Google One app for Android. At launch, the Benefits section offers...

Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search. Are Google Posts worth businesses’ time and effort? That question has been on the minds of many search practitioners lately. That’s because...

Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry? Facebook is always eager to try out new monetization ideas. This time there’s a really interesting one with an attempt to test...

Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be growing.   Only a few months ago, Google announced TV screens as a device type advertisers could target for their video campaigns in Google Ads. And this...

Mobile search revenue grew to $13.5B, desktop search was $9.3B. According to the Interactive Advertising Bureau (IAB), U.S. digital ad revenues reached $49.5 billion in the first half of 2018, an all time high. Last year revenues were $40.3 billion. Growth was 23 percent year...

It appears that Microsoft is ready to raise the white flag. After years of trying, and failing, to make Windows 10 users embrace the merits of the Edge browser, the company is now reportedly set to replace it with a Chromium-based offering. According to a report by Windows...

The company is also running a test in the U.S. to show the number of local bookings businesses have received. Google’s lead generation program for small local service providers marked its first forays beyond the U.S. this week. Why you should care Local Services by Google is...