By

Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC) on Google, following a Q3 in which...

Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Google has added a new attribute option to the Google My Business profiles for businesses that are owned and operated by families. The new attribute is named “family-led” and is...

Snapchat is looking to reinvigorate its brand with two new ads—Promoted Stories and AR Trial Ads. The company is hoping these new ad designs will capture the user’s interest and reduce skipping. If they’re successful, it could give the company an edge over Instagram....

Building and maintaining positive relationships with customers is a key factor in a company’s success, regardless of what industry or niche it’s operating. While this might not be a challenge for a small business or a local company, it will inevitably become a...

Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates. Inbound callers are proving to be highly engaged with brands, and they convert more quickly than customers who do not use the phone to interact with businesses....

The latest versions of Bing Ads Editor for Mac and Windows have new features. Bing Ads is releasing some additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor. Already available in the Windows version of Editor, label management are...

A few days ago, Google announced the introduction of an enhanced PageSpeed Insights tool to aid website owners in optimizing the loading speed of their pages. It now turns out that publishers may need to use the enhanced tool a lot more than expected. In a recent announcement,...

Social media marketing is in a near-crisis situation. Here’s what marketers must do to survive and thrive. I’ll admit it. I’m on a crusade to save social media marketing. Not that I think I can do that all by myself, but because it’s a subject that deserves all of our...

In any business field, making sure to protect your business from being taken advantage of through the legal arena is something that every company must be prepared for. The larger you are, the more chances you are to be hit up with a lawsuit. John Andrews started a Sphinn thread...

Recently, Jeff Bezos, Amazon CEO, in a talk at the 2018 Air, Space & Cyber Conference, discussed the need for businesses to always be inventive. Businesses should seek out failure if it’s in pursuit of a radically new idea. He says that these experiments are crucial to...