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Google Drive’s rebrand to Google One includes offers for hotels found in Search

Deals on hotels found in Google Search are spotlighted in the Benefits section of the new Google One app, with plans to add more promotions from Google properties. Google is rolling out its rebranded and updated paid Google Drive plans under the new name Google One. The updated...
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Bing Hotel Search, Home Repair Search & Deal Search Gets A Boost

Bing announced Friday some new features are hotel searches, home repair searches and finding good deals using Bing search. I covered it on Search Engine Land but this was a big list of changes, it is worth covering here too. Here is a quick summary, unlike what I posted on SEL...
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The power of disruptive digital narrative

The key to creating more engaging online stories may be letting your audience fill in the blanks. Are you going to listen to me or to the couple at that table?” demanded my wife, probably for the 10,000th time. We were at dinner and, once again, I was caught eavesdropping on the...
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Native ad test in Google Discover feeds gets a new look The ads reflect the new design of Google Discover, previously known as Google Feed.

For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after “Google Now” and “Google Feed”). With recent rebrand to Google Discover last month, the ads also have an updated look. New look. Spotted by a Reddit...
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How to Find Seasonal Employees For Your Small Business When Unemployment is Low

Target, Macy’s and other retailers are already gearing up for the upcoming holidays and the accompanying shopping madness. Insiders are anticipating a good season, thanks to consumer optimism and low unemployment. But can retailers find enough seasonal workers to fill their...
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IRI to help Google measure offline sales impact of YouTube ads

Company will provide anonymous loyalty card and point-of-sale data to Google. Earlier this week YouTube rolled out new extensions and measurement capabilities for advertisers. The ad extensions will enable a variety of new actions (e.g., app downloads, booking, movie showtimes)....
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Content Marketing: What To Measure Beyond Sales & Leads

Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides? How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an...
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What marketers are saying about Facebook’s new Portal video chat devices

Facebook unveiled its long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in November. The devices use artificial intelligence (AI) to create a more interactive, realistic chat experience that reacts to...
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SEMPO Press Releases

From the SEMPO homepage: SEMPO today issued two new press releases announcing the availability of new search engine briefings from two leading research firms. CEO of eMarketer Presents Latest Search Engine Research to SEMPO Jupiter Analyst Discusses Search Engine Industry with SEMPO
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Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots

While Facebook’s Sheryl Sandberg and Twitter’s Jack Dorsey had very little new information to share, that could be both a blessing or a curse for advertisers. Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey on Wednesday appeared before a Senate committee to...