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Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs

Say goodbye to standard text ads by the end of the year. If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs still active. You won’t be able to create new destination URLs as of...
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Three small businesses rocking local social media marketing

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns. Here are some recent examples of local and small business campaigns that are...
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Augmented reality artist creates sculptures using Bing search

Using the Bing Search API and a proprietary AR platform, an artist created sculptures composed entirely of dynamic search images customized in real time. At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e...
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Blitzscaling: Grow a High-Value Business at Lightning Speed

No one understands startups and how to make them grow at lightning speed better than Reid Hoffman. The businessman was an executive at PayPal when it first started out and then went on to start LinkedIn. Hoffman has since invested in several quick-growing companies through his...
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7 Local Marketing Tips to Help You Make More Sales

Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses simply don’t have enough money left over...
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A survival kit for SEO-friendly JavaScript websites

JavaScript-powered websites are here to stay. As JavaScript in its many frameworks becomes an ever more popular resource for modern websites, SEOs must be able to guarantee their technical implementation is search engine-friendly. In this article, we will focus on how to optimize...
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What is SEM?

If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms. We...
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Workplace by Facebook: a reality check

Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too. But, there’s been an excessive amount...
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New personalized, Shopping Actions-enabled Google Shopping debuts in France

Google’s overhaul of its Shopping portal began rolling out in France this week. It incorporates Google Shopping Actions, Google’s effort to take on Amazon, which has been chipping away at product search for years. Google’s tack is to partner with retailers and enable users to...
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How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the...