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Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results. Mobile-first indexing has been the talk of 2018 in the SEO world, and certainly this major shift in how Google...

First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already my favorite news...

The next marketing revolution is here. It’s voice. The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling....

With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform. Although YouTube has implemented its own measures to prevent...

9 out of 10 consumers use a voice assistant on their smartphones; 41 percent say they use it daily. Ninety percent of smartphone owners use their device’s virtual assistant. That’s according to a new survey (n=1,000) and report from reputation management and local SEO provider...

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big...

No mobile-friendly site? You’re missing a huge and growing opportunity. NEW YORK – Google is now using a mobile-first index based on how devices crawl the web. It’s a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs,...

Quarterly member growth has slowed to less than 2 percent, according to CIRP. Consumer Intelligence Research Partners (CIRP) has tracked the growth of Amazon Prime in the US over the past several years. Until very recently, Amazon has seen double-digit growth in the number of...

Google is now pushing booking and scheduling services in the local results through Reserve with Google. Barry Schwartz on October 22, 2018 at 9:08 am More Google has added a “book” or “schedule” button to some of the local search results within the local pack in web search. If...

Businesses may need to invest more resources in content creation efforts. As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And...