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The site appears to have been hit hard by the Google’s June core search algorithm update. The Daily Mail, a very large UK online publisher, has lost half of its organic website traffic as of June 3. That’s according to a post in the Google Search Console forums by a user...

The company says it is also giving more weight to videos that keep users engaged for a longer time period, especially those that run three minutes long Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched...

“We’ve got a vegan burger going in Germany at the moment on a promotional basis,” says McDonald’s CEO Steve Easterbrook. “When you look at the whole meat substitute type ideas what will be interesting for us will be to see who is particularly interested in that. Is it an existing...

Cardinal Path’s Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an...

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a...

Recurring insertion orders are designed to streamline the IO process Recurring insertion orders are now available for Bing Ads advertisers. If you use insertion order billing in your Bing Ads account, a new update will help ensure your campaigns keep running. With Bing Ads’ new...

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” Stitch Fix, an online subscription and personal shopping service, was established in 2011 in San Francisco and went...

Set it and forget it when it comes to deleting your search and location history on Google. Google announced today that users can now automatically schedule Google browser history to be deleted on a 3-month or 18-month schedule. The option allows users to “set it and forget it” to...

The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company’s Page. Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small...

PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services...