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Google is rolling out its rebranded and updated paid Google Drive plans under the new name Google One. The updated plans come with lower pricing, but what will interest marketers is a new Benefits section in the Google One app for Android. At launch, the Benefits section offers...

Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search. Are Google Posts worth businesses’ time and effort? That question has been on the minds of many search practitioners lately. That’s because...

Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry? Facebook is always eager to try out new monetization ideas. This time there’s a really interesting one with an attempt to test...

Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be growing.   Only a few months ago, Google announced TV screens as a device type advertisers could target for their video campaigns in Google Ads. And this...

Mobile search revenue grew to $13.5B, desktop search was $9.3B. According to the Interactive Advertising Bureau (IAB), U.S. digital ad revenues reached $49.5 billion in the first half of 2018, an all time high. Last year revenues were $40.3 billion. Growth was 23 percent year...

It appears that Microsoft is ready to raise the white flag. After years of trying, and failing, to make Windows 10 users embrace the merits of the Edge browser, the company is now reportedly set to replace it with a Chromium-based offering. According to a report by Windows...

The company is also running a test in the U.S. to show the number of local bookings businesses have received. Google’s lead generation program for small local service providers marked its first forays beyond the U.S. this week. Why you should care Local Services by Google is...

A great link building strategy works wonders for the SEO performance of a website. Helping websites gain traffic, these backlinks are expected to be high-quality because search engines weigh them when it comes to the ranking of a website. Ensuring that your website is sporting...

To get the most out of a single video for a campaign, pair it up with a custom label that constantly refreshes and excludes the proper audiences.   If someone asked me today which campaign type is the perfect marriage of brand awareness and direct return, my answer would be...

We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th anniversary celebration. Google is well-known for its lighter side, including things like whimsical logos, April fools’ gags and more. Here’s a big list of “Easter eggs” that Google...