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Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get an AdWords account up and running, and...

If there’s one thing that is constant about social media, it’s change. So many things influence the way we behave on social media: technology, social changes, economy, and politics. All of them are changing at a rapid speed, so you can imagine how volatile the social media world...

Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth is that link profile building is a time-consuming activity that...

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me...

SiriusXM reported record fourth quarter and full-year 2018 operating and financial results today. However, the best is yet to come for SiriusXM as their Pandora acquisition begins to impact the company. “Our combination with Pandora completely changes the game and gives us vastly...

First off, can I get a shout from the rooftop that Scripts are now officially available to everyone on Bing Ads? Scripts are a powerful tool that use JavaScript coding that can make changes to or report on pretty much anything with your paid search account. They can do everything...

To be honest, Search Engine Optimization is not everyone’s cup of tea. To help our websites scale better in terms of their search engine rankings, we often end up hiring expert SEO professionals or agencies that do the deed for us. Even if we begin to take on the SEO tasks all by...

Google Shopping product panel adds for “details”, “reviews” and “stores” options. Google has added buttons to the card-style product listing ad on the right rail of the desktop web search results interface. When you click on these buttons — for...

Uber is preparing to launch a new on-demand staffing business ahead of its first initial public offering. Called Uber Works, the new business could show prospective investors that the company can be a strong and lucrative platform for on-demand services. Uber is banking on the...

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social. According to...