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Cardinal Path’s Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an...

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a...

Recurring insertion orders are designed to streamline the IO process Recurring insertion orders are now available for Bing Ads advertisers. If you use insertion order billing in your Bing Ads account, a new update will help ensure your campaigns keep running. With Bing Ads’ new...

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” Stitch Fix, an online subscription and personal shopping service, was established in 2011 in San Francisco and went...

Set it and forget it when it comes to deleting your search and location history on Google. Google announced today that users can now automatically schedule Google browser history to be deleted on a 3-month or 18-month schedule. The option allows users to “set it and forget it” to...

The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company’s Page. Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small...

PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services...

Say goodbye to standard text ads by the end of the year. If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs still active. You won’t be able to create new destination URLs as of...

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns. Here are some recent examples of local and small business campaigns that are...

Using the Bing Search API and a proprietary AR platform, an artist created sculptures composed entirely of dynamic search images customized in real time. At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e...