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The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of...

“The pace of digitalization in China is much faster than anywhere in the world and in a sense, it’s much deeper than anywhere else,” says AXA China CEO Xavier Veyry. “In China we really see an acceleration in the way companies leverage digital tools. I think in China...

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine...

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine learning algorithm...

Unlock the actionable tactics you need to maximize awareness, generate leads, and boost conversions! Whether you’re an SEO, SEM, or search marketing jack-of-all-trades, SMX was made for you. Join us for the actionable tactics you need to maximize awareness, generate leads, and...

Lyrics site Genius used Morse code to catch Google ‘red handed.’ Song lyrics website Genius said it has caught Google stealing lyrics from its website and featuring them as rich results, the Wall Street Journal reported Sunday. Google denied the claims, stating that...

You can now use a single Bing API request to submit up to 500 URLs, instead of making 500 individual API requests. Bing announced it has added support to submit URLs to the search engine in batch mode. That means instead of making an API request for each URL you submit to Bing,...

The site appears to have been hit hard by the Google’s June core search algorithm update. The Daily Mail, a very large UK online publisher, has lost half of its organic website traffic as of June 3. That’s according to a post in the Google Search Console forums by a user...

The company says it is also giving more weight to videos that keep users engaged for a longer time period, especially those that run three minutes long Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched...

“We’ve got a vegan burger going in Germany at the moment on a promotional basis,” says McDonald’s CEO Steve Easterbrook. “When you look at the whole meat substitute type ideas what will be interesting for us will be to see who is particularly interested in that. Is it an existing...