Total OOH ad spending in the US will surpass $10 billion for the first time in 2027, on moderate growth

OOH ad spending has recovered from the pandemic and will continue to grow steadily. OOH ad spending hit a new high in 2023 for the first time since the pandemic. The channel doesn’t have the flashy double-digit growth rates of many digital media formats, but it will continue to...
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MODE Global Teams Up with Trucker Tools to Elevate Freight Tracking and Visibility

MODE Global, a leading third-party logistics (3PL) firm, is proud to announce a strategic partnership with Trucker Tools, a top-tier provider of freight-tracking solutions. This alliance is set to redefine the standards of efficiency and visibility in Over The Road (OTR) ground...

Yelp adds 8 searchable accessibility business attributes

Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available. The new attributes. Yelp added the following: Mobility accessibility attributes: Accessible parking near entrance ADA-compliant main entrance...

Google rolls out new shopping tools ahead of summer sales

Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies. Updated deals destination: – Shows freshest deals from across retailers in a carousel – Organizes promotions by product categories –...

Stanley Lifestyles IPO: GMP, subscription status to key risks – 10 key things to know

Stanley Lifestyles IPO: The initial public offering (IPO) of Stanley Lifestyles opened for subscription on Friday, June 21, and saw a healthy response from retail and non-institutional bidders. The mainboard IPO of a luxury furniture brand company is a book-building is...

Google Launches June 2024 Spam Update

Google has announced the rollout of the June 2024 spam update, which aims to further improve search results by targeting websites that violate Google’s spam policies. According to a statement, the update, which began on June 20, is expected to take up to one week to roll out...
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OQC Founder, Dr. Peter Leek, appointed as Chief Scientific Officer

a global leader in quantum computing solutions and spin-out from Oxford University’s Department of Physics, today announced the appointment of Dr Peter Leek as Chief Scientific Officer. Leek, the visionary behind OQC’s core technology, will lead the company’s...

CGTN: Five decades on, China and Malaysia to accelerate building a community with a shared future

Construction of the East Coast Rail Link (ECRL), a mega rail project under the Belt and Road Initiative in Malaysia being built by the China Communications Construction Company, is in full swing. The project, 60 percent of which was completed in March, is expected to greatly...

Victoria’s Secret, Vitamin Shoppe tips for building a successful loyalty program

US consumers belonged to an average of 17.9 loyalty programs last year, according to a June 2023 report from Bond. However, only about half of those memberships were active. Here are three best practices from industry leaders to boost loyalty program engagement. Listen to...

Social search and the future of brand engagement

How social search is redefining online discovery Social search is a major change from traditional search engines, focusing on social signals, user-generated content and community-driven discovery of information and brands. Unlike traditional search engines like Google, which use...