By

“Netflix versus Disney is the right comp,” says Laura Martin of Needham. “Netflix just raised price and Disney is now saying they are going to do a $12.99 bundle for Hulu, ESPN Plus, and Disney Plus, That feels like bundling is a smart idea and free services feel like a better...

PPC Bidding Optimization has come a long way over the years! The bid calculation process for at-scale SEM programs has tons of moving parts and can be intimidating. QuanticMind’s new guide explains the concepts and process to fully optimized PPC bid management in the modern...

Yet revenue and usage are still growing. Greg Sterling on August 5, 2019 at 12:01 pm A steady stream of surveys and anecdotal evidence indicates Americans are less trusting and engaged with Facebook since the Cambridge Analytica data-privacy scandal broke in 2018. But t...

“We really consider ourselves the sleep company,” says Casper co-founder and CEO Philip Krim. “Everything we do is about helping our customers sleep better. It’s about getting a great mattress but it’s about everything that could help you sleep. We’re trying to take products to...

“Any shady tactics you think are not penalized enough?” Bing project manager tweeted. Frédéric Dubut, web ranking and quality project manager for Bing, is embarking on a journey to refresh the company’s webmaster guidelines. “SEO friends! I’m kicking off an effort to refresh our...

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. TF-IDF, short for term frequency–inverse document frequency, identifies the most important terms used in a given document. It is also one of the most...

Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Being present at every turn of your customers’ path to purchase can help you guide their journey. During her Insights session at SMX...

Industry groups had been calling on Google to stop accepting advertising dollars from the reseller. Google suspended secondary ticket marketplace Viagogo’s advertising for violating its ad policies. The suspension follows campaigns by event industry groups to get Google to remove...

Metric Theory’s SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year’s Search Engine Land Awards. Recycle Away, an SMB provider of recycling bins for businesses and home use, wanted to...

New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk...