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Facebook testing two new ad features: in-app checkout for Facebook ads, new ad unit for Instagram

A small set of advertisers have access to the the in-app checkout feature for Facebook News Feed ads. Facebook announced Monday it is testing two new ad features: an in-app checkout experience for dynamic ads running in the Facebook News Feed and the ability to turn organic...
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Happy 15th birthday to Google Maps, the company’s second most important product

Google updates the app that embodies its commitment to local search. Google Maps is probably the company’s second most important product after Search. One of the more remarkable things about it is: a $63 billion company like Uber would probably not be possible without it....
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New Apple Maps Rolls Out Nationwide

Apple has been working on improve Maps since 2018 and the company announced the new version has rolled out to all U.S. customers. Image Source: Apple Apple Maps has lagged behind Google Maps since its introduction, but Apple began an intense effort to close the gap, deploying...
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Bing launches content submission pilot

Bing is testing a feature to let some publishers not just submit URLs to the search engine but also submit content and images. Bing has launched a new content submission pilot that enables publishers to not just submit URLs to the search engine but also submit its full content...
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Here’s how to modify your e-commerce campaign for B2B and B2C

There are many similarities and relevant tactics to connect businesses with consumers and other businesses. While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand...
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SameSite requirements for cookies: What SEOs and developers need to know

Get prepared for SameSite cookie handling behavior coming to Chrome, Firefox and Edge browsers. As part of ongoing efforts to improve browser safety, the Chrome development team announced a new implementation of SameSite attributes and requirements regarding cookies. The new code...
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Ford Proves the Power of All-Electric F-150 Truck By Pulling Train!

Ford Motor Company released a video of its F-150 All-Electric Truck prototype to allay any fears from truck owners that the electric version would be the weak sister in the F-150 family. The company gathered a few F-150 owners to show off how powerful the electric version will...
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Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content

The social media marketing week in review: A round up of news and announcements you may have missed. Facebook Shorts: New Page admin tools, update on political ad policies and the Teen Vogue gaffe A Page Management History feature for admins. Social media consultant Mat...
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French regulator fines Google $166 million for ‘brutal’ ad suspensions

Google says it was protecting the French public from deceptive websites. La mort d’ads. France’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to the Wall Street Journal. The ads in question were “deceptive,”...
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With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search

Brands can also use Bing Pages to promote their social content on relevant search results. Microsoft has launched Bing Pages, a new product aimed at enabling businesses and individuals to manage their branding on Bing and Outlook. The program, first reported by MSPoweruser, is...