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It wants to ensure “all content that appears in the Business Profile is relevant, high quality, and appropriate.” Earlier this month, Google called attention to changes in its Google My Business photo and video guidelines, announced last year. The company is letting...

Immediate indexing and more control over content are the benefits for publishers and site owners. Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot....

What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements. U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment and...

The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC. Instagram Stories has a new tool in ‘Create’ mode, enabling users to view, stylize, and quickly feature @mentions from other accounts. Here’s how it looks...

Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention and wants to appear at the top of search results. Obviously, you work hard to make your website climb to the top of the search engine...

U.S. Senator Roger Wicker, who serves as chairman of the Senate Committee on Commerce, Science, and Transportation is convening a hearing to investigate 5G vendor security. The hearing will investigate “the security and integrity of the telecommunications supply chain and efforts...

Closing out one of the most successful runs as CEO, Bob Iger is stepping down and being replaced by Bob Chapek as head of Walt Disney. Iger has been CEO of Walt Disney for 14 years, and helped the company grow to one of the biggest entertainment powerhouses in the world. Under...

As the coronavirus spreads, Japan is now encouraging companies to have their employees telecommute in an effort to contain the virus. According to Reuters, “Japan has 160 cases of infections from the disease known as COVID-19, as well as 691 discovered on board the Diamond...

T-Mobile’s Natalie Barreda shares insights on bringing PPC in-house — and advice for building strong agency relationships. After working for many years with agency partners to plan and execute paid search, it took T-Mobile US just five months to transition all paid...

Call tracking makes more data available to marketers than GMB insights. Call tracking intelligence company CallRail has launched an automated call analytics integration with Google My Business (GMB). According to Chief Product Officer and Co-Founder Kevin Mann, the product...