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Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. With new formats, campaign types, inventory, bidding options and more constantly coming at search advertisers, it can...

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine learning algorithm...

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine...

You can now use a single Bing API request to submit up to 500 URLs, instead of making 500 individual API requests. Bing announced it has added support to submit URLs to the search engine in batch mode. That means instead of making an API request for each URL you submit to Bing,...

It is live, the “in this video” timeline feature in search is officially live and works for English YouTube videos. Yesterday we spotted Google testing a new video feature titled in this video that shows a timeline of what happened in a specific video. Google now has...

“If it’s a streaming war we’d like to be an arms dealer,” says IAC CEO Joey Levin. “We want to send the product and services to people who are making video. Video is relevant not just to people building streaming services, which there are now endless amounts of that and endless...

Here are some ways home improvement brands can engage both consumers and professionals to maximize revenue. This is the season when consumers thoughts turn toward rickety railings, tired tiles, peeling paint and other items on an ever-expanding list of projects. Whether consumers...

The company reports it is experimenting with running back-to-back Story ads from different advertisers. Last month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts and 23%...

What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in...

It’s improving its systems to recognize such content and treat it accordingly. Google has stated that hosting content in a subdomain or subfolder of another entity’s site is not against its guidelines, but that it is improving its systems to recognize that content and treat it...