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An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole. As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how...

Once the darling of the U.S. economy, big tech has increasingly come under scrutiny, with some politicians—most notably Senator Elizabeth Warren—even calling for the breakup of big tech companies. According to a report by Business Insider, EU Commissioner Margrethe Vestag...

Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in Maps Google recently announced Android users will have the option to do incognito searches on Google Maps starting this month with iOS to follow soon. When...

The corporate logo will display on Facebook-owned services and platforms. Facebook introduced a new corporate logo Monday that will soon appear across its products. The plain all-caps logo has been “designed for clarity” to help differentiate the corporate entity from the social...

It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks Bing is introducing a spam penalty against “inorganic site structure” violations, the search engine announced on Monday. The new penalty seeks to address tactics such as...

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines We’re now well past this year’s Google Marketing Live event which was hosted in June in San Francisco....

Business Insider is reporting that Google has hired Javier Soltero, a former head of strategy for Microsoft Office. Soltero had left Microsoft in late 2018 amid internal reorganization. In his new role with Google, Soltero will take over as Vice President of G Suite. Google’s...

If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to fork out hundreds of...

Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly. On October 3, Webmaster Trends Analyst John Mueller delivered an edition of #AskGoogleWebmasters describing how Google approaches H1...

The social media marketing week in review: A round up of news and announcements you may have missed. This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here t...