By

iFixit is working to create a database of information on how to repair medical equipment. iFixit is well-known for their detailed and informative breakdowns of various phones, tablets, computers and other electronic devices. The company also publishes repair guides for...

The global pandemic is also a lesson in good keyword research for publishers. Who cares about SEO during a global pandemic? People are dying and all people want to read about is COVID-19 and what’s going on with the economy. Right? Yes, in a sense. But it’s a shame because SEO...

The key to finding success with these type of campaigns is knowing when to leverage them. Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is...

Check out this new site from Bing to find everything you need to know about the two APIs. Bing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at https://www.bing.com/webmasters/url-submission-api. The...

The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on. Worldwide ad spending is still expected to grow compared to last year, says research firm eMarketer, but it has lowered its growth projections by...

The company reports it is experimenting with running back-to-back Story ads from different advertisers. Last month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts and 23%...

Local data accuracy becomes critical at a time like this. Yesterday, Google CEO Sundar Pichai posted about all the things that Google is doing in response to the coronavirus outbreak. Among, them Google Search and Maps will show if a place or business is temporarily closed. This...

Apple has just announced that its biggest event of the year, WWDC, will be online-only as a result of the coronavirus. WWDC is Apple’s developers conference where the latest changes to iOS, iPadOS, macOS, tvOS and watchOS are previewed, giving developers insight into what to...

Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark. What should businesses looking to hire an SEO expect to see during the proposal process? How much work should SEOs be expected to produce upfront to win the contrac...

Stop wasting hours of your week building reports that don’t even get opened. I used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect it, ready to take action. Plus,...