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Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience. SMX Overtime is part of our SMX speaker series from SMX presenters who answer questions from attendees on a variety of topics. In...

Marketers could benefit from the feature, which could roll out globally in 2020. Facebook is testing a new tool that gives users the ability to move photos and videos between Facebook and other platforms, the company announced in a blog post on Monday. The test is initially...

As more work-from-home users rely on Office 365 during the coronavirus pandemic, Microsoft is scaling back and throttling some features in an effort to keep up. Microsoft has already had issues keeping up with demand, as users in Europe experienced problems Monday with Teams...

Google is offering more guidance and support to those in the health space. Google has released a new best practices guide for health websites. The guide is aimed at helping health organizations to make COVID-19 information more accessible on Google Search. Google also created a...

Evaluate what important URLs are missing, what needs to be removed and asses how Google indexes your XML sitemap URLs. An XML sitemap is like a roadmap for search engines of the URLs within your website. Regularly checking them is vital to prevent incorrect URLs from being...

Apple’s Safari web browser joins the Tor browser as one of only two that fully block all third-party cookies. The move has been a long time coming, and Safari has been gradually adding more features that limit the overall effectiveness of third-party cookies for tracking. As a...

The new flight search experience uses real-time data and direct integrations with airlines. Bing has partnered with airlines to provide a more comprehensive flight search experience, the company announced on Tuesday. It makes use of real-time data and direct integrations with...

It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads. We recently wrote about how PPC managers are making keyword research a lot harder than it should be. If you’re seeing a pattern here, well done. It’s all about overcomplication....

Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven’t already. Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are hurriedly making...

You can update your business hours, description, phone number and even add Google Posts. Google is asking businesses to update its Google My Business listings if the business is affected by COVID-19. Google posted a new help document describing that businesses can update their...