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How to think about content, SEO and your customers during the crisis — and prepare for the future. All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis....

Marketers have an opportunity to try new tactics as clients divert resources to long-term goals. “Everybody was a little bit turned off by the idea of doing it,” Michelle Morgan, director of client services at Clix Marketing, said of one client’s initial reaction to expanding...

The donate feature is currently available for new GoFundMe campaigns, with support for existing fundraisers coming in the next few weeks. Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic, the...

Facebook and Instagram may be the darlings of many advertisers, but data shows Google is still the king of driving ecommerce traffic. Analytics firm Oribi conducted an extensive study of shopping trends in 2019 and the results show that Facebook and Instagram still have a long...

Firefox has announced the launch of a new Test Pilot program, Better Web with Scroll, aimed at improving the web experience for both publishers and users. Firefox is one of the most privacy-oriented companies in the world, and is constantly working to tackle problems related to...

“The important thing to think about is that the biggest threat to brick-and-mortar retail is really the current version of themselves,” says Caruso CEO Rick Caruso. Caruso is one of the most successful retail developers in the United States. “Many of them have to evolve and many...

Google is working on its own ARM-based chips to power its Pixel line of smartphones and help it better compete with Apple. ARM licenses its processor designs to companies for use in their products. Apple’s iPhones have long had a performance advantage over similar flagship...

Following the success of the Apple Card, Google is preparing its own debit card. According to TechCrunch, Google is developing both a virtual and physical debit card. Unlike the Apple Card, which is a credit card backed exclusively by Goldman Sachs, Google’s debit card will work...

Ad placement will include Facebook News Feed and Marketplace search results. After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search...

Advertisers will soon be able to run queries on same-day impression data. Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display...