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What are enterprise workflow and project management tools and how do they help marketers?

Accountability and transparency are two of the benefits these solutions offer. The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and...
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SEM Sign up for our daily recaps of the ever-changing search marketing landscape. See terms. Enter your business email here. Google Q1 earnings offer hope ad slump won’t be as bad as some expect

Despite ‘significant slowdown’ in March, Google still managed to post 13% overall revenue growth. Google reported Q1 earnings this afternoon, beating analysts’ revenue expectations that were partly moderated by the COVID crisis. The company announced $41.16 billion in...
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Facebook will stop displaying Instant Articles within Messenger

Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems. Fourteen months after Facebook’s Messenger added support for its parent company’s proprietary article format, Messenger will no longer display the...
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The right way to apply JavaScript to your links for SEO

Google’s Martin Splitt explains why fragment identifiers don’t get crawled and the importance of href attributes. “Use proper link markup, do not use fragment URLs for links you want crawlers to discover and follow, and you should be building websites that work well with...
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Advertisers signal glimmers of optimism, start spending again

Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t restock inventory, but the initial jolts to supply chains and fulfillmen...
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Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more

The Lead PM of Bing’s Core Ranking Team sat down and answered some questions around how Bing Search works. At SMX East last week, I sat down with the lead PM of Bing’s core ranking team, Frédéric Dubut, to ask him questions around how Bing search works. We discussed everything...
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Google surfacing more local COVID news content to satisfy massive search demand

Local news publishers have struggled to monetize spike in consumer interest. Google’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus. How...
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Social Distancing Without Isolation

Until we have a vaccine or a cure for COVID-19, chances are we are all going to be spending a lot of time at home for the foreseeable future. Social distancing is difficult, mainly because no one really agrees on what it actually means. As it turns out, inviting a bunch of...
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3 ways digital marketing agencies will change due to COVID-19

As we progress, it is important to adapt your strategy, organization and communication. If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict...
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Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues

Flat is the new growth. Just like Google’s earnings yesterday, Facebook reported a pretty decent quarter marred by “a steep decrease in advertising revenue in March.” However April has reportedly brought nascent “signs of stability,” which is enough to drive the company’s stock...