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Bing launches new portal for URL and content submission APIs

Check out this new site from Bing to find everything you need to know about the two APIs. Bing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at https://www.bing.com/webmasters/url-submission-api. The...
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Coronavirus: Emarketer lowers global ad spend projections for 2020

The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on. Worldwide ad spending is still expected to grow compared to last year, says research firm eMarketer, but it has lowered its growth projections by...
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Instagram confirms it is testing increased ad loads in Stories

The company reports it is experimenting with running back-to-back Story ads from different advertisers. Last month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts and 23%...
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Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak

Local data accuracy becomes critical at a time like this. Yesterday, Google CEO Sundar Pichai posted about all the things that Google is doing in response to the coronavirus outbreak. Among, them Google Search and Maps will show if a place or business is temporarily closed. This...
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Coronavirus: Apple’s WDDC Goes Online Only

Apple has just announced that its biggest event of the year, WWDC, will be online-only as a result of the coronavirus. WWDC is Apple’s developers conference where the latest changes to iOS, iPadOS, macOS, tvOS and watchOS are previewed, giving developers insight into what to...
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Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process

Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark. What should businesses looking to hire an SEO expect to see during the proposal process? How much work should SEOs be expected to produce upfront to win the contrac...
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How to create PPC reports people will actually read

Stop wasting hours of your week building reports that don’t even get opened. I used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect it, ready to take action. Plus,...
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Google signals stricter enforcement of GMB image guidelines

It wants to ensure “all content that appears in the Business Profile is relevant, high quality, and appropriate.” Earlier this month, Google called attention to changes in its Google My Business photo and video guidelines, announced last year. The company is letting...
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Botify partnership with Microsoft brings real-time content indexing to Bing

Immediate indexing and more control over content are the benefits for publishers and site owners. Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot....
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5 critical elements for local marketing success

What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements. U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment and...