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This Google Ads script overlays government actions related to the pandemic on Google Ads performance metrics. We’re in uncharted territory with COVID-19 and its impact on lives, the economy and our PPC campaigns. I don’t have a medical degree, I’m not a scientist, a first...

Apple has fired a shot across the bow of Dropbox, Box and others with the addition of iCloud File Sharing. Steve Jobs famously tried to buy Dropbox years before the company went public, describing the business as a “feature, not a product.” In the ensuing years, Apple has slowly...

The company said it will be introducing ads in Explore “slowly and thoughtfully” in the coming months. Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new accounts based on their...

Any campaigns using it will be switched to daily budgets. Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on...

Respondents said SEO was their top performing channel last year and is more likely to be maintained going forward. Conductor released a new survey (registration required) that argues in favor of the value of SEO during an economic downturn. The survey had 317 respondents drawn...

Apple is donating millions of masks to medical personnel across the U.S. and Europe as health professionals grapple with the coronavirus pandemic. As the pandemic continues to spread across the U.S., officials have been calling on other industries to help create or provide...

Immediate indexing and more control over content are the benefits for publishers and site owners. Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot....

Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience. SMX Overtime is part of our SMX speaker series from SMX presenters who answer questions from attendees on a variety of topics. In...

Marketers could benefit from the feature, which could roll out globally in 2020. Facebook is testing a new tool that gives users the ability to move photos and videos between Facebook and other platforms, the company announced in a blog post on Monday. The test is initially...

As more work-from-home users rely on Office 365 during the coronavirus pandemic, Microsoft is scaling back and throttling some features in an effort to keep up. Microsoft has already had issues keeping up with demand, as users in Europe experienced problems Monday with Teams...