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Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Intriguing new feature could simply be a test or the future of shopping on the Google Assistant. Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays. Originally noticed by Android Police, I was able to...
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People, Videos, News: Twitter Adds New Search Filters

Earlier today, Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super Bowl,” results...
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Trump Signs Executive Order Targeting Social Media Companies

President Trump signed an executive order targeting social media giants, following a spat with Twitter. Once the darling of the president, and his preferred platform for connecting with his supporters, the social media company drew his ire when it fact-checked him Tuesday on two...
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Getting started with a terminal emulator for SEO programming

The terminal is important because it provides access to command line utilities the ability to perform SEO hacking on remote machines by opening shells in the cloud, and the ability to write or utilize programs that automate work tasks and power websites. While it’s true that you...
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SMX replay: Brand to demand, the full funnel approach

Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Being present at every turn of your customers’ path to purchase can help you guide their journey. During her Insights session at SMX...
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Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’

It seems to be true even among brands and agencies that say the three outperform other platforms. As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google,...
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The Google Page Experience Update: User experience to become a Google ranking factor

This new ranking factor won’t be live until 2021, at the earliest. Here is what you need to know. Google today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google...
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Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs

Say goodbye to standard text ads by the end of the year. If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs still active. You won’t be able to create new destination URLs as of...
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Twitter’s Full Google Search Integration Is Coming In May

Twitter CEO doesn’t offer a specific date or details. He also says that Twitter is working with Apple to add Twitter content to Spotlight search on iOS and OS X. Details are still sparse, but the Twitter “firehose” is coming to Google sometime next month. Twitter CEO Dick...
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TikTok Is Clearly the Pandemic Winner

“TikTok is clearly the winner of this chapter,” says social media marketing expert Gary Vaynerchuk. “You have a lot of families at home together and because TikTok won 13-22 (age group) those characters are spending more time with their parents and everyone’s looking for...