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Google’s Martin Splitt explains why fragment identifiers don’t get crawled and the importance of href attributes. “Use proper link markup, do not use fragment URLs for links you want crawlers to discover and follow, and you should be building websites that work well with...

Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t restock inventory, but the initial jolts to supply chains and fulfillmen...

The Lead PM of Bing’s Core Ranking Team sat down and answered some questions around how Bing Search works. At SMX East last week, I sat down with the lead PM of Bing’s core ranking team, Frédéric Dubut, to ask him questions around how Bing search works. We discussed everything...

Local news publishers have struggled to monetize spike in consumer interest. Google’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus. How...

Until we have a vaccine or a cure for COVID-19, chances are we are all going to be spending a lot of time at home for the foreseeable future. Social distancing is difficult, mainly because no one really agrees on what it actually means. As it turns out, inviting a bunch of...

As we progress, it is important to adapt your strategy, organization and communication. If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict...

Flat is the new growth. Just like Google’s earnings yesterday, Facebook reported a pretty decent quarter marred by “a steep decrease in advertising revenue in March.” However April has reportedly brought nascent “signs of stability,” which is enough to drive the company’s stock...

How to think about content, SEO and your customers during the crisis — and prepare for the future. All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis....

Marketers have an opportunity to try new tactics as clients divert resources to long-term goals. “Everybody was a little bit turned off by the idea of doing it,” Michelle Morgan, director of client services at Clix Marketing, said of one client’s initial reaction to expanding...

The donate feature is currently available for new GoFundMe campaigns, with support for existing fundraisers coming in the next few weeks. Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic, the...