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Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and...

We have entered an entirely new and higher stakes era of digital activism. Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company...

SEO tools and a process to determine what was hit and how to fix it. When your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly identifying the affected areas of your site...

What brands need to consider to produce timely content and stay relevant during market upheavals. The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions,...

Get this guide from Adthena and learn 6 steps to successfully evict rival brands encroaching on your click-share. In paid search, your most effective and affordable strategy should be to leverage your brand. Your online brand space is where you should be most confident at...

“We have seen significant acceleration since the COVID-19 pandemic,” says DocuSign CEO Dan Springer. “A significant portion of that (increase) was due to increased use cases from customers driving that digital transformation faster with services like DocuSign. We don’t see...

Bing announced two new features at SMX Advanced this morning. Microsoft unveiled two new features within Bing during principal program manager Fabrice Canel’s appearance at SMX Advanced this morning. First, he announced support within Bing Webmaster Tools to debug and view your...

Google has begun a staged upgrade of its Google Places Dashboard — the backend tool that allows local businesses to manage their business information that appears in Google’s search results. A new dashboard that looks much more like the current Google (and Google+) aesthetic, and...

It’s been more than a year since Facebook introduced Graph Search to the world — its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail’s pace, you’re probably not alone. The rollout to all...

And the questions clients should be asking prospective agencies. There is rarely a dull moment in agency and consulting life. Learning to juggle the needs of multiple clients and manage those relationships requires expertise, of course, but also loads of organization and...