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Rather than automatically changing default search engines for Chrome and Firefox, administrators are required to opt-in for it to do so network-wide. Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes...

The integration makes it easier to get up and running with Google’s free Shopping listings. Connect your PayPal account to Google Merchant Center. When Google announced last month that its Shopping search results would include free listings, it also announced an integration...

Social marketing teams and budgets have grown, and tools and channels have proliferated, increasing the importance of measuring the ROI of social media marketing for the majority of brands. It’s critical for any company that wishes to be strategically smart on social to know the...

Microsoft has announced a virtual AI summit with company executives and industry leaders, scheduled for June 2. Artificial intelligence has become one of the most important developing technologies, with companies large and small looking to make their mark. AI is seen as one of...

T-Mobile’s Natalie Barreda shares insights on bringing PPC in-house — and advice for building strong agency relationships. After working for many years with agency partners to plan and execute paid search, it took T-Mobile US just five months to transition all paid...

LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives. According to the announcement, “there are more than 200 conversations...

The Rich Results Test tool now also supports SpecialAnnouncement markup. Google has included special announcements within its Performance report and added a new Special Announcements Enhancement report to Search Console, the company announced Tuesday. Google’s Rich Results Test...

Accountability and transparency are two of the benefits these solutions offer. The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and...

Despite ‘significant slowdown’ in March, Google still managed to post 13% overall revenue growth. Google reported Q1 earnings this afternoon, beating analysts’ revenue expectations that were partly moderated by the COVID crisis. The company announced $41.16 billion in...

Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems. Fourteen months after Facebook’s Messenger added support for its parent company’s proprietary article format, Messenger will no longer display the...