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And the questions clients should be asking prospective agencies. There is rarely a dull moment in agency and consulting life. Learning to juggle the needs of multiple clients and manage those relationships requires expertise, of course, but also loads of organization and...

Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted. Have you ever experienced a rankings decline and suspected it was due to something a...

Register now to access 40+ tactic-rich sessions covering the evolution of local search, the future of Google algorithm updates, and more. Just because in-person conferences are canceled doesn’t mean you can’t continue your learning initiatives: Join more than eight thousand(!)...

New goodies are in Bing Webmaster Tools; first we got a competitive link tool and now a new SEO audit tool. There is a new feature that was just released in the new version of Bing Webmaster Tools, it is called Site Scan. Site Scan is a site audit tool which crawls your site and...

A leaker has claimed that Apple is bringing the Magic Keyboard to other iPad models, rather than just the iPad Pro. When Apple recently refreshed the iPad Pro, the Magic Keyboard and trackpad stole the show. Marking a return to the more reliable scissor mechanism, as opposed to...

The Rich Results Test tool now also supports SpecialAnnouncement markup. Google has included special announcements within its Performance report and added a new Special Announcements Enhancement report to Search Console, the company announced Tuesday. Google’s Rich Results Test...

Twitter has made a small change in how it handles protected tweets in its search results. The company tweeted the news that some protected tweets will now be visible in search results — but they’ll only be visible to the user who has the protected account, and to that user’s...

The SEO team is responsible for SEO results, but does not typically control the levers needed for SEO success. They depend on effective collaboration with other teams across the organization –design, development, content, social media– and those teams may not always know when, or...

Here’s a roundup of the most read paid search columns this year. Keeping up with new releases, PPC experts shared their advice and expertise to help the larger search marketing community find ways to manage campaigns with the nuances of match types and more this past year....

Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations and 95% say that online reviews influence their buying decisions. But how do you turn customer reviews into customer...