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The terminal is important because it provides access to command line utilities the ability to perform SEO hacking on remote machines by opening shells in the cloud, and the ability to write or utilize programs that automate work tasks and power websites. While it’s true that you...

Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Being present at every turn of your customers’ path to purchase can help you guide their journey. During her Insights session at SMX...

It seems to be true even among brands and agencies that say the three outperform other platforms. As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google,...

This new ranking factor won’t be live until 2021, at the earliest. Here is what you need to know. Google today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google...

Say goodbye to standard text ads by the end of the year. If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs still active. You won’t be able to create new destination URLs as of...

Twitter CEO doesn’t offer a specific date or details. He also says that Twitter is working with Apple to add Twitter content to Spotlight search on iOS and OS X. Details are still sparse, but the Twitter “firehose” is coming to Google sometime next month. Twitter CEO Dick...

“TikTok is clearly the winner of this chapter,” says social media marketing expert Gary Vaynerchuk. “You have a lot of families at home together and because TikTok won 13-22 (age group) those characters are spending more time with their parents and everyone’s looking for...

Agencies continue to face challenges when selling SEO. Find out what you can do to help overcome them. SEO is hot. Agencies know it and smart businesses know it too. So it should be a slam dunk sale every time, right? Unfortunately, agencies still face hurdles and objections when...

Stop wasting hours of your week building reports that don’t even get opened. I used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect it, ready to take action. Plus,...

A new approach combines the benefits of feed-based customization with the simplicity of IF functions. Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs...