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A leaker has claimed that Apple is bringing the Magic Keyboard to other iPad models, rather than just the iPad Pro. When Apple recently refreshed the iPad Pro, the Magic Keyboard and trackpad stole the show. Marking a return to the more reliable scissor mechanism, as opposed to...

The Rich Results Test tool now also supports SpecialAnnouncement markup. Google has included special announcements within its Performance report and added a new Special Announcements Enhancement report to Search Console, the company announced Tuesday. Google’s Rich Results Test...

Twitter has made a small change in how it handles protected tweets in its search results. The company tweeted the news that some protected tweets will now be visible in search results — but they’ll only be visible to the user who has the protected account, and to that user’s...

The SEO team is responsible for SEO results, but does not typically control the levers needed for SEO success. They depend on effective collaboration with other teams across the organization –design, development, content, social media– and those teams may not always know when, or...

Here’s a roundup of the most read paid search columns this year. Keeping up with new releases, PPC experts shared their advice and expertise to help the larger search marketing community find ways to manage campaigns with the nuances of match types and more this past year....

Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations and 95% say that online reviews influence their buying decisions. But how do you turn customer reviews into customer...

New goodies are in Bing Webmaster Tools; first we got a competitive link tool and now a new SEO audit tool. There is a new feature that was just released in the new version of Bing Webmaster Tools, it is called Site Scan. Site Scan is a site audit tool which crawls your site and...

Intriguing new feature could simply be a test or the future of shopping on the Google Assistant. Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays. Originally noticed by Android Police, I was able to...

Earlier today, Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super Bowl,” results...

President Trump signed an executive order targeting social media giants, following a spat with Twitter. Once the darling of the president, and his preferred platform for connecting with his supporters, the social media company drew his ire when it fact-checked him Tuesday on two...