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One of the keys to making money with Facebook ads is to create and test 100 Facebook ad sets per day, says Kevin David who has become a successful entrepreneur by utilizing this strategy. David explains precisely how he increases spending on the profitable ad sets and shuts off...

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting. As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this one public in the hope it...

BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update. Next year, Google will lift the AMP restriction on its Top Stories section and instead use page experience factors to determine what content shows up in the Top...

Enterprise SEOs talk content creation and optimization for the future. During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001. During this Live with Search Engine Land that took place later that day,...

Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated bids. Bid management is understandably a favorite topic for PPC marketers because the right bids make the difference between campaigns...

Whatever goodwill Microsoft has earned in recent years by playing nice is rapidly evaporating, thanks to a particularly aggressive update. Multiple users around the internet are reporting that Microsoft is forcing the latest Windows 10 upgrade on them. The upgrade appears to run,...

These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to review them. Bing has vastly updated its Bing Webmaster Guidelines. The new updated guidelines is broken down into multiple sections including: How...

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and...

We have entered an entirely new and higher stakes era of digital activism. Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company...

SEO tools and a process to determine what was hit and how to fix it. When your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly identifying the affected areas of your site...