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Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement. Structured Data Testing Tool was a simple yet effective tool to diagnose problems with...

When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes. As new close variants start trickling into search query reports, paid search marketers are still peeved at Google’s decision to expand...

Apple has released its latest Environmental Progress Report and has committed to becoming carbon neutral by 2030. Apple has a long history of taking the lead in protecting the environment, from recycling rare metals from iPhones to every facility running on 100% renewable energy....

Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency Awards event celebrated “the practice of search” by recognizing key executives and agencies. Spark Foundry was the big winner at last night’s Bing 2017 Agency Awards event. With offices in both New...

Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That’s it. “To convert the right attention, to convert followers and likes into money, in between you a need conversion mechanism,” says Lok. Lok...

The updated doc has guidance around article titles, enabling high-quality large images and having timely, engaging content. Google has made significant updates to the Google Discover help document designed to help publishers learn about how to get their content to show up in...

oin us next week at Marketing Land’s SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro kicks off next Wednesday. Secure your seat today! Here’s what you can look forward to: Results-driven...

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue. Google’s accelerated mobile pages (AMP) framework has been the gatekeeper to its Top Stories...

A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions. With the ongoing changes to close variants in Google Ads, paid search marketers have had to adjust their keyword management strategies. Brad...

“Digital transformation is the opportunity of this generation,” says ServiceNow CEO Bill McDermott. “If you look at the Zoom partnership as one example, all companies want simple, easy, seamless experiences for their people and their customers. This is how you transform...